YouTube Thursdays - Flex Your Hyper Local Muscles

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Use Your Hyper-local Strength as an Advantage

 


                            

 

Many agents see Zillow and other large search portals as the big bully who is stealing our business.  There is a way to fight back though - flex your hyper-local muscles. We think the best way to beat these mega search sites is by offering people something they can’t - hyper-local content. 

 

Neighborhood and community videos are a great way to gain viewers and meet potential buyers and sellers.  Videos about schools, home-values, hot neighborhoods, farmers markets, parks and trails, dog parks, area businesses, annual events, you get the idea.  

 

The power of these videos act to showcase your knowledge as the local expert - and build your brand. These videos offer great ROI too because they are evergreen in nature. Once you produce them, they’re available everyday, at any hour. 

 

Naturally, you’ll want to make sure people can find them. A video library without any viewers isn’t going to be very useful. Here are the top things you should be doing. 

 

Increase SEO - Descriptive keyword titles, Geotags - Here’s how , transcripts, key word descriptions, and use tags. Add your name and contact information too - within the video and in your description. 

 

Post Links on Social Media, your websites and blogs - Be sure to create a compelling tease as to why someone would want to follow the link to watch more. 

 

Share with other Niche Community pages, and build your own. 

 

Share by co-branding and collaborating with like-minded businesses. 

 

But wait, there's more. We saved the most important tip for last. 

 

Walk the Talk!  Flex your hyper-local muscles. You’ll actually need to be involved in, and a contributing member, of the niche(s) you hope to dominate. Get out there, live life, add value, and make your community stronger. 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 05/30/2019 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
The Ninety-ninth Percentile
Around The Water Cooler
Bananatude
YouTube Thursdays
Tags:
video
hyperlocal
videomarketing
youtubethursdays

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Ambassador
1,852,346
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Sheila. 

May 02, 2019 09:40 AM #8
Rainmaker
3,094,617
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debb... .as always, an excellent list of suggestions and tips for video marketing. Thanks.

May 02, 2019 10:42 AM #9
Ambassador
3,988,680
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Great stuff, Debb and Bernie, and some very wise advice for us to follow for video marketing AND our blogging. Buyers who are moving and looking at communities love reading and seeing videos about those communities - after all it’s NOT just about the house but the lifestyle!

Jeff

May 02, 2019 11:40 AM #10
Rainmaker
1,071,965
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Spoken like the pro that you are. Flex away.

May 02, 2019 02:09 PM #11
Rainmaker
1,218,839
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Debb Janes EcoBroker and Bernie Stea JD - These are all points that we should bookmark for future use. Local video is key to getting noticed.

May 02, 2019 02:49 PM #12
Ambassador
3,872,124
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debb and Bernie- people love videos especially about local places and events. Adding this as well as your own insight to make the event more meaningful is invaluable. 

May 02, 2019 06:32 PM #13
Rainmaker
280,340
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

Debb Janes EcoBroker and Bernie Stea JD - Thanks for this reminder. Hyper local blog posts and video are two strategies that will help in the fight against the big guys. I recently wrote an extensive on "top 10 coffee shops in Mission Viejo" which shows up high on Google. I also have a YouTube  video"3 Tips To Buying a Home In California" that ranks on the first or second page on YouTube. This stuff works!

I have a series called "Mission Viejo On The Move" that highlights local businesses. Check it out at: https://www.youtube.com/playlist?list=PLkLwl4_zTTmCojJw30iGrhPjQhtakr-_Y and please subscribe! Thank you.

May 02, 2019 09:59 PM #14
Rainmaker
3,254,311
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Excellent suggestions for propelling video and local bnusiness to great heights in a real estate practice...!

May 03, 2019 03:47 AM #15
Rainmaker
3,814,962
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

So glad to see this important post with a gold star! Such good advice with solid tips to enhance your visibility to your base. Videos are definitely what consumers like and they remember the content.

May 03, 2019 04:50 AM #16
Rainmaker
48,419
Sarah Layton | Copywriter & Inman Star Contributor
Best Real Estate Writer, a Layton Media brand - Bradenton, FL
I provide real estate content marketing services

This is absolutely correct! I am writing TONS AND TONS AND TONS of hyperlocal content for all of my real estate clients right now for their blogs, podcasts, FAQ pages, and of course their neighborhood profiles. This is by far the best way to get your real estate site & blog ranked about the big boys, as well as, your local competition and when you outsource it to someone like myself you can scale your hyperlocal content at an extremely competitive rate that other agents can't keep up with. Thanks for helping me spread the message about how necessary hyperlocal content is to building a business that survives and thrives for years to come.  

May 03, 2019 04:52 AM #17
Rainmaker
1,521,597
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, I cut back on blogging a bit this year so that I could allocate that time to video and it has increased traffic to our website. Transcripts are something I need to work in, still researching the best way to do that. Thank you for your valuable tips, I appreciate them very much. 

May 03, 2019 05:01 AM #18
Ambassador
3,102,101
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 I am always amazed at the scope of your YouTube knowledge and I am fascinated each Thursday when you show off this  wisdom Debb Janes EcoBroker and Bernie Stea JD 

May 03, 2019 06:07 AM #19
Rainmaker
1,485,362
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I’m a believer! I got a call from a video and it only had 6 views. We wrote an offer on the listing yesterday! Not my listing, but the little video got their attention.

May 03, 2019 02:03 PM #20
Ambassador
1,924,650
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

What amazing information here Debb Janes EcoBroker and Bernie Stea JD  I am going to bookmark this for further reference  

May 03, 2019 02:35 PM #22
Ambassador
1,852,346
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey all, I'll be back, but I've read all of your comments. Busy day, including a cool video course I attended this morning. I'll likely be sharing next Thursday with you. :)  Happy Friday - I'll see you on your blogs. 

May 03, 2019 03:54 PM #23
Rainmaker
871,864
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Debb,  I keep saying I'm going to do this but somehow never do.  I really need to make it a priority this year.

 

May 03, 2019 07:09 PM #24
Rainmaker
1,321,427
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Here it is Sunday and I'm finally getting to your YouTube tips of the week.  Hellllo.

"Walk the talk" is definitely my favorite tip: 
Walk the Talk!  Flex your hyper-local muscles. You’ll actually need to be involved in, and a contributing member, of the niche(s) you hope to dominate. Get out there, live life, add value, and make your community stronger.

May 05, 2019 06:47 AM #25
Rainmaker
5,382,526
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition.

Thanks so much for sharing your experience and advice.

May 05, 2019 12:18 PM #26
Ambassador
3,315,074
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks for the kick in the pants, Debb! I do need to work on my SEO for the neighborhood videos I do - and be sure to add the transcripts too. 

May 05, 2019 09:17 PM #27
Rainmaker
4,995,664
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Debb Janes EcoBroker and Bernie Stea JD when it comes to video, you and Bernie are "power lifters".... tough to compete with champions... and I love the video...you're both naturals....congratulations on not only finding your niche but continuing to improve it....

May 30, 2019 03:17 AM #28
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