YouTube Thursdays - Use Your Hyper-local Strength as an Advantage
Many agents see Zillow and other large search portals as the big bully who is stealing our business. There is a way to fight back though - flex your hyper-local muscles. We think the best way to beat these mega search sites is by offering people something they can’t - hyper-local content.
Neighborhood and community videos are a great way to gain viewers and meet potential buyers and sellers. Videos about schools, home-values, hot neighborhoods, farmers markets, parks and trails, dog parks, area businesses, annual events, you get the idea.
The power of these videos act to showcase your knowledge as the local expert - and build your brand. These videos offer great ROI too because they are evergreen in nature. Once you produce them, they’re available everyday, at any hour.
Naturally, you’ll want to make sure people can find them. A video library without any viewers isn’t going to be very useful. Here are the top things you should be doing.
Increase SEO - Descriptive keyword titles, Geotags - Here’s how , transcripts, key word descriptions, and use tags. Add your name and contact information too - within the video and in your description.
Post Links on Social Media, your websites and blogs - Be sure to create a compelling tease as to why someone would want to follow the link to watch more.
Share with other Niche Community pages, and build your own.
Share by co-branding and collaborating with like-minded businesses.
But wait, there's more. We saved the most important tip for last.
Walk the Talk! Flex your hyper-local muscles. You’ll actually need to be involved in, and a contributing member, of the niche(s) you hope to dominate. Get out there, live life, add value, and make your community stronger.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!