Google Voice Search: A Game Changer

By
Services for Real Estate Pros with Second Self Virtual Assistance

Google is making significant changes to its organic search platform. The biggest game-changer is voice search.

Voice-Activated Assistants

Voice-activated assistants like Amazon Alexa and Google Home are growing in popularity, with around 67 million devices being used in homes and offices in the US.

 

According to Bright Local

~  58% of consumers have used voice search to find local business information in the last 12 months

~  46% of voice search users look for a local business on a daily basis

~  27% visit the website of a local business after making a voice search

~  76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day
~  Consumers are most likely to perform voice searches to find further information on local businesses they already know about

The voice-activation aspect means people will no longer be manually entering their searches in Google on their desktop or on their mobile device. They will merely have to say, “OK, Google” and make say their search request.

Studies have shown that voice-activation results tend to use long-tail keywords and keyphrases. They may not be as popular as the more common text searches, but can possibly uncover a range of search terms that may not have normally been used.

 

Check Your Google My Business Listing

Studies have shown that a large percentage of voice searches are local in intent. So, if you’re a brick and mortar store, be sure to check your Google My Business listing. Make sure it is as detailed as possible.

 

Create Snippets

Snippets are bullet points that have started to appear at the top of search engine results pages. Your page might not be in the number one slot for a search term, but you can get your snippet even higher than that spot by creating content that specifically answers the kinds of questions a human being would ask a voice assistant. (See example below.)

Google Voice for Business Listing

 

Devices Are Gathering Data

To customize a person’s search, every question gives these devices more information.. This also means Google and Amazon are getting more search data, to help provide better results. Use keywords and keyword phrases to drive traffic to your website.

Voice-activation searches are only going to get more popular as time goes on. Consider how to use them in your marketing plan.

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Rainmaker
1,851,570
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Google and Alexa are very popular.  Also popular are Garmen voice command GPS.

May 02, 2019 11:08 AM #1
Rainmaker
177,872
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

We just need to think of the things consumers ask Alexa, and write content that addresses those questions.

May 02, 2019 06:09 PM #2
Rainer
212,793
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

This is something that is here to stay,  Pamela Cendejas.  It is a wonderful piece of advice. In my case, I'd have little idea how to accomplish being someone who would show up near the top a voice search. I will stay tuned for more info on this., 

May 03, 2019 07:58 AM #3
Rainmaker
254,360
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

Thank you Pamela.  I use google voice every single day.  I use it to for hands-free calls, texts & navigation directions when driving. Even when not driving.  I use it to find information on businesses, or any other info I might need. There is no end to what you can get when you call out " Hey Google!!"  LOL!

May 03, 2019 10:04 AM #4
Rainmaker
2,454,649
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I would not want to use any of the voice activated assistants, I think it is just a way for information to be gathered about us, haha.  I do use Google Voice though and that comes in handy for my voicemail needs.

May 03, 2019 12:40 PM #5
Rainmaker
394,962
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

These voice activated assistants will not enter my home or office.

They are intrusive, and people have reported hearing a conversation of their neighbors.

Not for me.

May 03, 2019 05:01 PM #6
Rainmaker
1,158,250
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

It is hit and miss with me.  I have good diction but it mistakes different sounds such as "N"  mistaking it as "and".  or vice versa.  Most of the time I do not use any voice activation because I figure my time is too valuable to keep repeating the question. 

May 18, 2019 08:20 AM #7
Rainmaker
5,271,125
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

We have not yet used voice activated assistants and I do not know if we will join the trend.

 

May 18, 2019 09:19 AM #8
Rainmaker
154,189
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I have written something about this recently, and you have some great statistics here.  I wonder if people will do voice search for realtors, architects, contractors, etc.  I have a feeling that for the more 'serious' aspects of business, keyword search will still be the number one method of getting the most accurate results.  You could ask: "who is the closest ________ to my house?" looking for a variety of support services but I am not sure voice search is the way a consumer will decide on professional services.  Thanks!

May 19, 2019 04:58 AM #9
Ambassador
3,918,477
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela:

It's becoming more and more clear that we have to think differently about keywords with voice-activate searches becoming more popular. No doubt people differently than when they type a search request.

Jeff

May 19, 2019 11:15 AM #10
Ambassador
1,907,412
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Voice-activated searches very interesting 

May 19, 2019 02:05 PM #11
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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