9 Must-Do Tips to Become a Successful Agent

Real Estate Broker/Owner with Zolo Realty

Passing the real estate agent exam doesn’t mean becoming an instant professional in the field. Being successful in the real estate industry requires a ton of dedication, drive and investing a lot of your precious time. Every successful real estate agent has gone through a period of trial and error, a period in their career when they were doing something they’re inexperienced in and unfamiliar with. But, there’s one thing that is a staple for every successful real estate agent – they are willing to learn and grow from their mistakes.

If you’re a real estate agent, that wants get to that level but doesn’t know how I suggest you keep reading. I’ve shared a list of some practices, habits, and tactics you can use to boost your career and become part of the best real estate agent lineup.

#1: Have a goal. No seriously 

To be successful in anything, you have to set a goal you will work towards. This could be anything from being the best in the industry to having a set number of clients per year, anything that will give you something to focus on. And once you reach that goal, set another one, bigger than the previous one, and once you reach that one too, go even further. When you constantly keep yourself busy and work to reach something, time goes by fast and once you’ve realized it, you will be at the peak of your career.

#2: Be persistent and motivated

The number one advice every professional real estate agent will tell you is to stay persistent, driven and motivated throughout your whole career. There will be ups and downs along the way, but if you quit, you’re losing all the chances of success, which shows why it’s important to be focused on something and keep fighting to get that, no stopping.

#3: Adapt fast

Everything is changing so rapidly today, and so is the real estate market. There are new thing appearing constantly, so you have to be prompt and adapt to these changes as they come.

Real estate agents that work for many years in the industry know this first hand and will tell you how many changes they had to make through their career to get to where they are. Especially now, with all the technological discoveries and updates, it crucial for all real estate agents to be able to embrace these changes and use them to their advantage so they can go further in their career. Only those that can do that will survive in this ever-changing, fast-paced market.

#4. Be competitive

Settling for the middle won’t get you far in the real estate world. As a matter of fact, it will get you only there - in the middle. Real estate agents are people with great drive and motivation and if you stop trying, even those that started long after you will surpass you soon enough. This is why it’s important to stay competitive and fight to be the best agent with a lot of successful deals behind their name.

#5. Listen. And I mean actively listen

One very important characteristic that separates good agents from great agents is the ability to listen to their clients, and not just the physical process of hearing what they’re saying, but really listening what their client is asking of them, what the client needs, and how they want to achieve that. Doing what you think is best may not be what is really the best for your clients, and this is a serious mistake you have to avoid making.

#6. Be professional. Always

Whatever you do, or whoever you’re working with, make sure to always maintain the highest standards of work. This means that you will always have to get to meetings in time, be available for your clients 24/7, never get upset and most importantly, maintain constant communication. Your clients will appreciate that and recommend you to anyone in need of your real estate services.

#7. Constantly look for ways to learn and grow

Self-development is imminent in the real estate industry. As a real estate agent, you have to constantly learn, improve and grow your skill set, so you can effectively explain the process to your clients, negotiate with homebuyers or sellers, and understand the legal process behind it. This is why it’s important to continue your professional development throughout your career.

You can visit different courses, keep up with the latest regulations and read everything real estate-related as often and as much as you can.

#8. Make use of online tools

Everything today is run through the internet and it has become one of the most powerful tools to promote businesses and create a massive presence. If you want to be a successful real estate agent, creating this online presence is imminent for your career because the traditional ways of marketing can only do so much for you. Most people nowadays run a search of the real estate agent before hiring them, and if their online reputation is not good, they change their mind most often.

What you can do is keep track of what people are saying about you on forum, real estate websites and social media. And if someone has had a bad experience, make sure to reply to them and ask what was wrong, how you can make up to them and what you can do better next time. Trust me, one bad story can have the potential to ruin your career, so it crucial to keep track of your online reputation.

#9. Run a blog

More and more successful real estate agents and brokerage are embracing the practice of blogging. It has become one of the best ways to promote yourself online and show your expertise to a much larger audience. This makes blogging almost an essential tool for a real estate agent who is serious about being successful.

This doesn't mean you have to write every word yourself. Interview experts and publish Q&As on your site, or get someone in your office who loves to write to take ownership and responsibility for the blog. It doesn't matter how you do it, but create an online presence for yourself. Not only does this showcase your expertise, but if you keep the blog attached to your main business site, it will also help elevate your site in Google rankings — and this is important given how many home buyers and sellers now start their Realtor and property search online.




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Thomas Baker, CRS La Jolla, CA
Thomas Baker Team - La Jolla, CA
Serving our Clients and Communities since 1984!

Good advice!

Jun 03, 2019 09:24 PM #1
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Mustafa Abbasi

Zolo Realty: Popular real estate marketplace
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