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Realtor Privacy in the Digital Age

Real Estate Broker/Owner with https://HugginsHomes.com 01234617

Realtor Privacy in the Digital Age

By Ryan Huggins, CISA, CICP, C-RISC, Broker

Privacy.  In the aftermath of large publicized data breaches such as TJ Maxx, Office of Personnel Management and the California Association of Realtors as well as the Edward Snowden revelations, Facebook's Cambridge Analytical scandal and privacy legislation such as the European Union's GDPR, privacy is more and more in the forefront of people's minds.  But what is privacy?  Merriam-Webster's dictionary defines privacy as "freedom from unauthorized intrusion."  What does that mean?  Well going back to my computer security days, privacy is considered one of the four basic pillars of computer security.  Simply put, privacy is "being able to do something without an unauthorized third party knowing about it or it's details."  You could also define it as a "lack of eavesdropping."

One classic example of this is being on a coffee shop wifi and not worrying about the person at the other end of the cafe watching the internet traffic and seeing your login and password for your bank.

Recently in one of the Realtor networking groups I actively participate in, Active Rain, there was a question posed which sparked a very interesting discussion.  The Realtor had recently performed a Google search on herself and found that there was an uncomfortable amount of personal information about her out there on one of those "My Life" people search engine sites.  This information included possible passwords, phone numbers, email addresses and past physical addresses.  The question, which I answered at length, was about how to remove that information from the web.  After having a few conversations with various members, I decided to write this blog post to help educate my fellow real estate agents, Realtors and Brokers.

How much is too much?

While this is a personal decision for each and every person, it is an especially interesting for those of us in professions which require an internet presence.  For me, I don't mind if certain "newsworthy" items are posted about me or if my phone number and email are readily available... heck, that's a must in my book if I want to stay in business!  But where I draw the line is personal data.  Physical addresses, banking, health, licensing and government related items.

How do you remove information?

Before we can discuss removal, we have to first understand how these sites get their information in the first place.  Most of these sites get their information from companies known as "Data Brokers".  These companies gather all the information they can on you from "open source" public information that is 100% legal to access.  Some of these sources include county assessors offices, tax filings and even the phone company.  Then there are the more interesting sites, such as LinkedIn, Facebook, MySpace and then services like your frequent shopper cards (you didn't think that two for one deal was out of the goodness of the company's heart, right?) and even sites like Pastebin, that publish information found in data breaches.

So how do we stop this information from ending up on these data brokers' servers?  Well, the first thing is to stop publishing what you don't want them to know about!  You must assume that anything you post in a social network or anywhere on the internet may be seen by someone you didn't intend and didn't want to see it.  Classic cases involve people who called in sick to work and then posted about being at the Dodger game or down at the beach.  I've even helped a Human Resources Department or two investigate these.  Those posts, while supposedly private, ended up catching the wrong person's attention and ended up with the employee being reprimanded or worse.  My recommendation: either abandon social media all together or severely limit what you post on it.  Are you worried about some of the things you may have posted in the past?  There are ways to automate the deletion of your Facebook history.  I wrote about one of them in this article.

Some of you may recall a few Presidential elections back when Sarah Palin ran for Vice President.  During this election her personal email was hacked exposing some private information.  How was this hack done?  They didn't crack any passwords, they simply looked at her social media and found out her wedding date, her high school and her kids names.  They then used this information to answer the "Forgot Your Password" security questions and them reset her password and locked her out.  I recommend against publishing this information on social media, that includes liking a Facebook group for your graduating class.  It's not enough to put the "School of Hard Knocks" or "Starfleet Academy" as your school.

Other steps you can take are to clear and disable your search histories on sites like Google.com and Amazon.com  Additionally, you can even use search engines like DuckDuckGo and StartPage to search anonymously.

The next step would be contact the sites and ask them to remove your information.  There are dozens, if not hundreds, of these sites out there so this can be a daunting task.  Luckily for us, there are three main data brokers which provide most of these sites with the data they sell.  There are Intelius, Acxiom and Innovis.  Getting your information removed from these sites is a good start.

In addition, going through the three main credit bureaus and the three smaller bureaus (yes, there really are six credit bureaus) to freeze your credit is another way to not only help protect your privacy, but to help guard against identity theft.

There are several resources on the web to help you with removing your data from data broker's sites.  Some companies are available and charge for their services, but this is something you can do for free.  By far my favorite resource for this is the workbook from Michael Bazzell's book "Hiding From The Internet" which you can find on Amazon here.  There are also other data broker lists online here and here, which I found while researching further for this blog.


What else can I do to protect my privacy?

Is this all I need to do?  Is there anything else I can do?  Yes, there is!  The totality of what you can do is too large to cover in just this blog post, but I will give you what I consider to be some of the most important things you can do.

  • Google Maps Street View - We all love using Street View when checking out a new restaurant or looking for the best parking lots around the Staples Center, but does your house need to be visible?  While that's your decision to make, for me I decided "no" on that.  Google has the option for you to request they blur out your house from Street View.  Back when I did it several years ago, it was at Google's discretion.  This will not impact the satellite map or any other street view type service from Bing, Apple or any of the other providers out there.  You'll need to see if they have the same removal options on their sites.
  • Google Maps, Apple Maps, Waze and other mapping apps - While these apps are great at planning out how to get to your showings or listing appointments, they also track and store where you've been and where you're going.  There was a good article published recently about how to clear your history, you can find it here.
  • Getting a P.O. Box - This is probably one of the most important steps out there.  Get a P.O. Box at a "Mail it Quick" or "UPS Store" type provider, where you can get a physical address like "123 Main Street, Unit 135".  These do not show as a "PO Box" and since someone is there to accept deliveries, you can even have packages sent there.  I recommend having all of your important mail sent to this address.  That includes bills, statements, DMV notices, etc.  This will start to move the public records of your physical address to the PO Box instead of your actual home.  Plus, these boxes are usually more secure than the one outside your home so you are less likely to get your mail stolen.
  • Opting out of pre-screened offers - There are sites out there where you can opt-out of getting all those special offers, like credit cards, in your mailbox... plus it reduces the amount of junk mail you receive.  This helps to remove your information from additional databases.  Some of these sites may require you to opt-out every six months though, so make sure you read the site carefully.
  • Putting your home into a trust/LLC/etc. - Before I go into the benefits of this, I must state that I am not a lawyer and you should speak with your counsel and tax specialists before making any changes, as there could be tax and other consequences to any action you take.  Putting the title to your home in a trust or LLC is one step you can take to make it that much harder for someone to do a public records search and find your home address.  In addition you can have your mailing address for the county assessor's office set to your PO Box, creating an additional layer of protection.  Using a trust or LLC is common, with the Living Trust being the most common for caring for your loved ones after you die.  If the state you live in will allow it, having a trust name that does not have your name in it will give you the most privacy protection.  If your state does require it, try to put it at the end of the trust name.  That way there is a chance it may not display on the public record search, if the name field has a set display length.   The Hiding From The Internet Book goes into a greater level of detail on this and is a must read, in my opinion.
  • Professional licenses - Many people put their home address on various professional licenses.  Real estate agents are no exception.  Where legally allowed, you should consider putting your PO Box as the address of record for any professional license or license for any hobbies.  This is especially important if there is an online method the public can use to research your license, such as the FCC's database or the California Department of Real Estate's "License Lookup Tool".


Additional Resources

This blog only scratches the surface of what is out there to protect your privacy.  There are many, many additional resources for those that are interested in diving deeper into this field of study.  Some of my favorites include:


I hope you have enjoyed this blog and have learned something you can implement to better protect your privacy, now go out there and implement it!

Please email me if you have any questions at Ryan@HugginsHomes.com  I'd be happy to discuss them with you.


Huggins Homes is a proud partner of the Stop Think Connect campaign.


Disclosures: Please consult with the appropriate specialists before implementing anything from this blog, especially with regards to title and LLCs.  There may be tax or other legal consequences that only an expert in those areas can advise you on.  Ryan Huggins and Huggins Homes will not be held accountable for any loss, damage or other negative issues arising from your use of the information provided here.  Additionally, some links contain affiliate program links and the author of this blog may earn a commission.


Blog originally published here

Posted by

Ryan Huggins
Broker, Huggins Homes

Serving your Real Estate needs in Ventura and Los Angeles Counties

DRE# 01234617

All information is deemed reliable but not guaranteed.


Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Wow...thank you...excellent (and essential) information.

May 06, 2019 01:28 PM
Ryan Huggins - Thousand Oaks, CA

Thank you Li.  It's my pleasure.

May 06, 2019 05:22 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I am bookmarking your post.  I have lots to do before an upcomng research project.  Then I will sink my teeth into this.  Thank you big time!  A

May 06, 2019 03:17 PM
Ryan Huggins - Thousand Oaks, CA

My pleasure Ron and Alexandra Seigel (Alexandra).

May 06, 2019 05:21 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Great info for everyone & people have to start paying attention to this. Lots of detail & 'meat' here Ryan.

May 09, 2019 03:22 PM
Ryan Huggins - Thousand Oaks, CA

Thank you very much Lyn Sims.  Thankfully, I have a lot of knowledge on the topic that I'm happy to share.

May 09, 2019 09:08 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Truly brilliant! I am going to read this over and over and do everything you said.

May 09, 2019 03:49 PM
Ryan Huggins - Thousand Oaks, CA

Thank you very much Candice A. Donofrio!!  Let me know if you have any questions.

May 09, 2019 09:08 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s so much that we don’t have to tell about ourselves that we tell anyway. , Sometimes I’ve had to remind myself of that.

May 09, 2019 05:38 PM
Ryan Huggins - Thousand Oaks, CA

Yes, that is so true Laura Cerrano.  I remember back in the early 2000s (back in the MySpace days) there was a site "RobMyHouse.com" that reposted all of the "I'm going on vacation" or "I'm traveling" types of posts to highlight awareness of this.  It definitely got people's attention back then.

May 09, 2019 09:09 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Candice A. Donofrio I may have to read this over myself. I read it pretty quickly and I’m still pretty impressed!

May 09, 2019 05:39 PM
Ryan Huggins - Thousand Oaks, CA

Thank you!

May 09, 2019 09:10 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Ryan - but it was so easy to retrieve that password I recently forgot. Uh oh.

May 09, 2019 06:53 PM
Ryan Huggins - Thousand Oaks, CA

I try and pick security questions that are not frequently asked or not easy to know the answer to.  I like ones like "first kiss" and "prom date", those no one will be able to find the answer to.

May 09, 2019 09:13 PM
Diana Zaccaro Broker Associate
ZOOM Realty Group - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

This is probably the most comprehensive discussion on this topic that I have ever read. Great information, Ryan, and it will be put to good use by me. Thanks for sharing!

May 09, 2019 07:07 PM
Ryan Huggins - Thousand Oaks, CA

My pleasure Diana Zaccaro 

May 09, 2019 09:14 PM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

I just became a victim of identity theft this week and despite all my efforts to protect my information the still got it. Never is enough. I appreciated this post, just learned something new to keep the bad guy away. Thank you 

May 10, 2019 05:14 AM
Ryan Huggins - Thousand Oaks, CA

I'm so sorry to hear that Andrea.B Ferreira 954-303-8289 CRS!  I hope the issues are limited and you can recover from it quickly.  If you haven't put a freeze on the main credit bureaus yet, you should do that ASAP.

May 10, 2019 09:55 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Thanks for compiling an understandable article on maintaining some semblance of privacy online and off Ryan. Looking to get a trust done real soon.

May 10, 2019 06:01 AM
Ryan Huggins - Thousand Oaks, CA

My pleasure Wanda Kubat-Nerdin - Wanda Can!   I just found out yesterday that in California you don't need to have your name in the trust.  I'll be redoing mine soon.

May 10, 2019 09:56 AM
Wanda Kubat-Nerdin - Wanda Can!

Good to know, thank you Ryan Huggins - Thousand Oaks, CA.

May 10, 2019 10:11 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Ryan Huggins - Thousand Oaks, CA, thank you so much for sharing, I've bookmarked this page. My identity was stolen some years back, they had utilities turned on, rented an apt in NYC under my name and almost a years went by before I realized. It's just horrible the extent people go to hurt others.  

May 10, 2019 06:43 AM
Ryan Huggins - Thousand Oaks, CA

So sorry to hear that Beth Atalay.  It's truely amazing the level people stoop to for free stuff in someone else's name.  If they only put their intelligence towards useful and helpful things, think of how much better off this world would be.

May 10, 2019 09:58 AM
Linda Metallo DiBenardo
RE/MAX Impact, Lockport, Illinois - Lockport, IL

Thanks for this wealth of information.  Bookmarked!

May 10, 2019 10:39 AM
Ryan Huggins - Thousand Oaks, CA

My pleasure Linda Metallo DiBenardo 

May 10, 2019 11:33 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Ryan:

Wow this is an intense post with a wealth of information and tips. Bookmarked for reading again. I try to be careful but I know there is more I can and should do. And we also have a responsibility to be careful with our clients' data!


May 12, 2019 03:37 PM
Ryan Huggins - Thousand Oaks, CA

Thank you Jeff Dowler, CRS!  I'm glad you enjoyed it and found it helpful.

May 31, 2019 09:17 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Oh my goodness, Ryan! What a wonderfully comprehensive post - it took me two days to read it in its entirety! LOL

Seriously, thank you so much for sharing all of this - I had no idea about well over half of it and I feel like I'm an informed consumer. It seems that privacy issues are becoming more prevalent and we need to be aware and proactive to protect ourselves and our families.

Thank you so much for sharing this, Ryan.

May 15, 2019 05:03 AM
Ryan Huggins - Thousand Oaks, CA

It is my pleasure Debe Maxwell, CRS.  I'm glad you enjoyed it!

May 31, 2019 09:17 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ryan what an awesome post, I am sorry I missed it, part of it is you often block comments on your post so I get conditioned not to even stop in and read them since I can not interact with you... with that said I had no idea that the post was even featured, Congratulations, Endre

Jun 08, 2019 11:05 PM
Ryan Huggins - Thousand Oaks, CA

I'm glad you were able to catch the post Endre.

Jun 09, 2019 10:20 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Ryan Huggins - Thousand Oaks, CA - I am grateful you took the time to share so much important information. I'm going to carve out time, just like I do when I am obligated to sign up for a couple of 8-hour classes to digest and make changes. I am also going to re-blog it in the hopes it reaches more agents and I will disable comments to me so that you get more exposure. 

With sincere gratitude!


Aug 11, 2019 07:38 PM
Ryan Huggins - Thousand Oaks, CA

It was my pleasure Patricia!  I'm glad I can help increase the awareness among my fellow agents.  Thank you for the re-blog too!

Aug 12, 2019 08:41 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years


Thank you for the in-depth info-and homework! Thanks to Patricia Feager for calling my attention to it with her re-blog.

Aug 11, 2019 09:34 PM
Ryan Huggins - Thousand Oaks, CA

My pleasure!  Thank you for the re-blog too!

Aug 12, 2019 08:40 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Love this Ryan!  More useful, actionable steps here than a lot of the tech geek stuff online.  Making my way through it.  Old email was pwned 8 times, bad enough though could be worse.  Are you familiar with withoutmyconsent.org in CA?  Deals more with online harrassment.  Do you prefer ordering annual credit reports online or by phone?  Do you recommend ordering even after credit freezing?  Thank for putting all this all together!

Aug 16, 2019 03:54 PM
Ryan Huggins - Thousand Oaks, CA

Thank you Kris!  I have not heard about withoutmyconsent.org, but their front page seems geared more towards "revenge porn", which is not something I personally focus on.


I like the online credit reports, for ease of access.  It's probably more secure with an HTTPS encrypted connection than getting them sent by the USPS, which could easily send them to the wrong address (I often enough get mail for a variety of neighbors).


I would definitely order a report prior to freezing your credit.  I have monthly monitoring through AAA even with my frozen accounts.  Just in case a credit bureau didn't honor the freeze on accident.

Aug 16, 2019 04:59 PM