There are millions of apps available on various app stores. The level to stand out among this large number of apps is exceptionally high; that’s why it is necessary for entrepreneurs and mobile application developers to have a strong and effective mobile app marketing strategy.
Almost everyone, from kids to seniors, uses mobile devices now a day, which creates a huge market for mobile applications. But unfortunately, lots of apps are downloaded daily, but most of them are rarely used or uninstalled in a short period. To make people choose your mobile app, out of the thousands of similar available options, you need strong marketing efforts.
That’s being the reason, the mobile tech portals like MobileAppDaily are doing their best to keep you updated on recent updates of this world of mobile app marketing services and help you get the best out of your efforts.
If you are looking to develop an app for your business or get it developed, it is natural to expect millions of downloads just like every other business out there. The more your app reaches its target audience, the more downloads it will get. There are other multiple factors that act as influencers in your app marketing strategies. So let’s dive into them.
- Understanding The Target Audience
As we have discussed above, segmenting your target audience, knowing their preferences and the information they are seeking, are key factors, even before going for the app development. You need to focus all your development and marketing efforts in a particular direction which serves your target audience. Your app becomes useless if it doesn’t reach the target audience or fail to serve their purpose.
- Pre-launch Marketing
Marketing an app prior to its launch creates buzz and anticipation. People love the latest stuff in the market. According to Google, only 40% of users search for applications through the app store. The rest find the apps through websites, blogs, YouTube videos, and tutorials online, compared to many other options. So, there is a lot of scope for opportunities when you plan to market your app.
- Promotion Of App On Your Website
You can build a teaser or something and put it on your website, to entice your customers, and make them download your mobile app as soon as it is available. You need to prominently promote it wherever appropriate, do not force it on your customers. You can also provide them some special offer to make them download your app.
Starting a blog is one of the best strategies, to share info online and keep customers updated regarding your activities and initiatives, by posting regularly. You can start blogging on your mobile application as soon as you start building it.
Sharing your experiences with your customers while creating the app, helps in engaging readers. During the process, and you can get some vital feedback from people interacting with you via your blog posts. It will also become a source for you to communicate with your users, even after the app launch.
- Social Media Campaigns
Popular social media sites like Twitter, Facebook, Instagram, LinkedIn, etc. have rolled out multiple features, providing advertisers and marketers a platform to reach out to a huge user-base.
These platforms let you choose your customized target audience based on age, status, gender, education, geography, demography, etc. You can also use the combination of sponsored stories and page promoted posts, targeted to news feeds on these social media platforms.
Start with a small budget, a test which set of activities are doing best and driving the best CPA (cost per acquisition) for you.
If you are low on budget, you can go for free promotion by posting about your app on your social media handles. It helps in boosting your traffic and user acquisition. Combining your free promotion efforts with paid ads is also a good and budget-friendly strategy.
- App Store Optimization
Both Apple’s App Store and Google Play Store, prioritize some applications in search results based on some algorithm using a variety of ranking factors like app title, description, ratings, screenshots, tags, download data, etc. The most crucial ranking factor in app store optimization is the app’s title. If you’ve developed a messenger app, then it is recommended to use ‘messenger’ keyword in your title.
Around 40% of the people download mobile apps by searching on the app stores, so you need to make sure that your app is optimized for the acquisition there. You can use structured and well-researched keywords in the app name and description. You can also utilize search ads to raise your download numbers. They help in improving the visibility of the app and driving downloads whenever the customer is looking for an application like yours.
- App Reviews
One of the biggest hurdles for any mobile app business is to establish credibility amongst its users. You can tackle this by getting genuine app ratings and reviews. You can start from scratch by asking your friends, family, peers, and other people in your network, for app reviews. The more good ratings and reviews your app get, the more credibility it gains among new users, which in turn increases the likelihood of your app download.
Mobile application review sites and blogs are other great options for getting the desired output. Submit your app to some famous mobile app review sites like AppStorm, FeedMyApp, etc. for the review. These sites explore your app in and out and post genuine reviews letting the users know the true potential of your application.
Few sites like MobileAppDaily also provides you with a badge of trustworthiness which helps you in getting amplified ratings leading to soaring installs and global credibility which results in extended visibility. Buying mobile app reviews is another way if your budget allows you for that.
- Guest Posting
Guest posting is a great way of leveraging the audience of other people, which effectively drive mobile app downloads if done in the right place. Research about your target audience and the publications they read and make your guest posting strategy around it.
It is better to go for the prestigious publications like The Next Web, and Mashable rather than niche publications, unless your target audience segment is also niche. The traffic that you can get from these prestigious publications is multiple times greater than the smaller sites.
- Email Marketing
Though email marketing is a bit old, still, it is still effective in its own ways in building advocacy, driving traffic, converting leads, and many more. Creating a newsletter containing valuable information and offering it to your current and potential users via email can be helpful in driving more app installs, the customers who value your offerings will be inclined to download your mobile app.
Show the world what you are capable of. Try to demonstrate the value of the offerings that your app can provide to the users, and your marketing strategy is good to go. Above mentioned are some of the tips and tricks that you should keep in mind while mapping out your marketing strategy but the list is not limited to only these. There are multiple other things that you can do. It all depends on what works for you and how effectively you are utilizing a particular strategy.