Facebook Fridays - 5 Ways to See Results From Your FB Marketing

Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Let's face facts...many real estate professionals do not understand how to generate new leads from Facebook. So many of us either do nothing or we use the follow the herd approach. Neither of those methods work. The key to driving FB consumers to make a specific call to action is to funnel them where you want them (to your website, a specific niche article, to call you, etc.). Here are a 5 key ways you can do that and begin to see results from your FB marketing efforts...

  • Run targeted ad campaigns that funnel consumers to a sign-up page on your real estate blog.
  • Provide varied real estate related information in several formats (video, text, photo, link to article, etc.). While "just listed or just sold" information can be effective, provide other content that is of value to consumers and your leads will improve.
  • Be active. Daily or more if possible to reach a larger prospect base.
  • Test and retest. If an ad does not get the desired results, does that mean ads do not work, or does it mean your approach needs to be tweaked? Hint...it is the latter.
  • Get community focus by running, leading, and/or participating in local FB groups. 

Did you know...FB is the top social media platform for B2B and B2C businesses!

A few things to be on the lookout for in the next few months include the ability to clear your FB history (similar to what you can do with your browser) as well as an improved ad manager interface (have you seen it?) and a new business manager process. Facebook continues to tweak the platform so be on the lookout for these and other updates throughout the remainder of 2019. 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Maureen Cool

Maureen Cool of RE/MAX Realty Plus


Debra Gietter

7C Escrow


Patrick DeFeo

Patrick DeFeo - Realtor


Ester Kozaczuk

Ester Kozaczuk Page


Edee Campbell

Incline Village HomeServices Drysdale Properties

Facebook Articles

I know some of you look forward to the weekly list of Facebook articles as you seek to find answers or improve your marketing approach. Fortunately for you, there are plenty of great tips to be found in the list below so peruse the information and find something you can implement on your FB biz page. Happy Reading Rainers!

16 Facebook Marketing Tips Worth Doing

How to Amplify Your Facebook Video Ads 

Do FB Messenger Ads and Chatbots Work

The Updated Facebook Guide for Business

Bonus: Social Media Image Sizes for 2019

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Yes indeed test and retest is a very valuable piece of advice ...no surprises there from our expert Anita Clark   !

May 10, 2019 03:05 AM #1
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Anita Clark I need to sharpen my skills for using Facebook.... and your blog is the place to be.....thanks for sharing.

May 10, 2019 03:56 AM #2
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Anita, You always provide such good tips to keep your FB active. Always learning from your advice!

May 10, 2019 04:07 AM #3
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Anita... as always a great list of tips and even if some of them aren't "new" to me, a reminder is always good.

May 10, 2019 04:50 AM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Learning to use Facebook properly is easier following you! Thanks! Enjoy your day.

May 10, 2019 05:03 AM #5
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita, Always learning from you about facebook.  Keep up the great teaching to us here in the rain.


May 10, 2019 06:13 AM #6
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks Sally. It is a key component for sure.

You are quite welcome, Barbara.

Helping where I can. Thanks Sheila.

Nina: It is always good to circle back and make sure we are taking care of the routine things.

Much appreciated. Thanks for the visit, Wayne. ;-)

Will: I hope Rainers apply the information to increase their leads.

May 10, 2019 07:09 AM #7
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you Anita Clark . You are the real estate hostess with the mostest. (Whatever that means) Thank you!

May 10, 2019 07:55 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Anita, for sharing your experience and your advice.

May 10, 2019 12:54 PM #9
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great tips as always Anita Clark still trying to understand the pixel. 

Happy Friday 

May 10, 2019 06:53 PM #10
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Anita!  Thanks for providing great content aimed at improving my FB experience and results!  I am amazed how you found your blogging niche, have been consistent with FB Fridays, and continue to provide great content!

Thanks again!


May 11, 2019 06:30 AM #11
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Are you using the pixel code and if so, is there a good tutorial you recommend, Anita?

Thanks for the reminders - and you're so right, if it's not working, it's 'operator error,' not FB! LOL

May 11, 2019 06:43 AM #12
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Anita I have given up on trying to do Facebook Marketing myself. I'd hire someone to do it for me once I can. 

May 11, 2019 09:08 AM #13
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark ,

What a great post and so glad to see it featured. You are the Facebook queen and offer us all so many valuable tips! Thank you as always.

May 12, 2019 05:11 AM #14
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Anita,
Thanks for another group of tips.  I need to be better about doing something EVERY day.

May 12, 2019 09:32 AM #15
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, you never disappoint with your Facebook tips. We just tweaked an ad that didn't perform and the adjusted version brought in 3 leads in less than 24 hours. As always it was us and not Facebook, it works if you work it. Have a Happy Mother's Day!

May 12, 2019 10:58 AM #16
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Much appreciated Andy. 

You are always welcome, Roy.

Hannah: Keep plugging away with it...maybe we will see a future article when you find success with it.

Teamwork and divide and conquer, Ken. ;-)

Debe: Check on the last 2 weeks' FB Fridays articles. There are links to help you through it.

Lanre: Smart approach. We all have our limitations...best to let experts deal with some of our "stuff".

Happy to provide a few tips along the way, Dorie.

Carol: It is something many struggle with. Being consistent can be difficult.

YAY...way to go Amanda!

May 13, 2019 03:02 AM #17
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Realtor - Homes for Sale in Warner Robins GA
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