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STOP: Paying too Much to Sell Your Home, Look for Alternatives!!

By
Real Estate Agent with Wray Realty

STOP:  Paying too Much to Sell Your Home, Look for Alternatives!!

I hope this article finds you all doing well.  In the full sense of disclosure, I want to admit this article is a little self indulgent.  You may ask why?  Well it is simple, I own Wray Realty.  We are a company that offers the services I am going to describe below.  I am going to attempt to explain why you do not have to over pay to list your home on the MLS, or to get Full Service Representation from a Real Estate Broker.

There are many different Real Estate Programs out there.  I am going to explain two different types of programs and what you get from these programs. I am also going to explain why you should look into these programs.  The Two Programs types are 1)Limited Service Agreements for a Flat Fee and 2)Full Service Agreements for a Flat Fee or a Discounted Commission Rate.

First, do-it-yourselfers may like the Limited Service (LS) Program.   Here you hire a Realtor to list your home on the Multiple Listing Service (MLS) for a flat fee.  In this program you are not represented by a Real Estate Broker, but rather you are an unrepresented seller.  Here you do most of the work, ie: marketing, taking calls, showings, negotiating contracts, repairs and inspections, buyer qualifications, attorneys, and much much more.  The benefit is, you can get this service for around $300 - $500.  Now, you may still have to offer a buyers co-broker commission, just in case another realtor brings a buyer.  You get to choose this co-broker commission amount, but most sellers offer the negotiated rate of 2.4%.

Second, if you are like most sellers, you may want to hire someone to fully represent your best interest and market for you, and look out for you during the entire transaction.  In this type of program you are hiring a full service broker.  Here you typically pay this broker a reduced commission.  The programs range from flat fee programs starting at $2000+ Co-broker fee  up to 4.5%.  Our company charges just 3.4% (1% + 2.4%) Total Commissions. These reduced commission companies typically pay the negotiated 2.4% co-broker fee.  Make sure you evaluate the marking programs of each company comparably to determine the right company for you. Exposure is the key.

 These programs can save you, the seller, thousands of dollars over most of the 5/6/7% commission companies.  On the Typical $250,000 house, our company (3.4%), for example, will save sellers $6500 over a company charging 6% ($15,000 - $8500 = $6500 savings).  Here you can see that overpaying is not necessary when you get the same or maybe even a better service.

Written by:  Brian D. Wray; CEO/President and Broker-in-Charge of Wray Realty.

Visit our website at www.Triangle-NC.com to learn more about our unique 3.4% Full Service Total Commission, $300 Limited Service and Buyers Cash Back Programs .

Feel Free to Post Questions or contact Brian Wray at 919-880-4188 or bwray@wrayenterprises.com.

Bill Mitchell
Marc Joseph Realty & ForeclosureToursRUs.com - Fort Myers, FL

Good luck to you my friend, I hope this theory of more homes listed at a slightly lowered comissions structure VS regular commissions and a dedicated Realtor that for the most part earns every penny that they make.

Jun 04, 2008 11:32 AM
Brian Wray
Wray Realty - Holly Springs, NC

Bill,  thanks for youre comment.  Sometime sellers feel they are better on their own and just want the exposure.  someone has to be there to service these clients.  Our 3.4% fee includes everything, total full service.  We do deidcate ourselves to our clients.  our difference is that we spell out our entire markesting plan for them to see.  sellers know they are getting full representation and a great exposure at the same time.  our marketing plan is on our website at www.Triangle-NC.com for you to see.  please let me know what you think.  one out 3.4% program, we do not cut any corners. Thanks again and have a great week.  Happy selling!!

Jun 04, 2008 11:43 AM
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC

Different strokes for different folks...and whatever works for you.  We offer a menue of services for our sellers, and not one of them has taken us up on the low rates.  I think it is all about value....if it is there, consumers are willing to pay for it.  Those plans do work and there are many successful brokers in our area utilizing them.....and we offer them, they just don't work for us.  I think what sellers are really looking for is a BIG named franchise that will list your home for free and do all sorts of marketing, promotions, and then help you purchase a house and rebate them your commission.

Dick Beals

Jun 04, 2008 11:44 AM
Brian Wray
Wray Realty - Holly Springs, NC

Dick,  you are correct.  we also have a menu.  this a great tool for us too.  most sellers do chose the full service program after it is all explained.  Have an awesome week!!

Jun 04, 2008 12:09 PM