As a Realtor®, you’re used to giving advice. People ask you everything, and if they’re your clients they have even more questions for you.
Are you ready to give the right advice to your listing clients? They need to know what it takes to sell their home quickly and for the best price. While some of the tips and low-cost improvements are timeless, others may be different than they were 10 or even five years ago.
Here are the home renovations that will make the most difference to your listings. Encourage your sellers to take these steps!
Insulate the Attic
No matter where you live, home insulation is an important feature of local homes. In warm climates, it’s a key way to keep the cooling bills down. In most of the country, insulation is even more essential – it keeps your house warm in winter and cool in summer.
The energy savings with home insulation means that this is a highly desirable upgrade. In fact, attic insulation, in particular, will get you more than 100% of your investment back (which is really unusual for any improvement)!
Boost Renewable Energy
Recently a friend was telling me about yet another electricity price hike in her area. The residents are frustrated and don’t want it approved, but there isn’t another choice for electricity. My friend was pretty resigned about it – “They’re going to get their money.”
But what if they didn’t? What if a home had alternate energy sources that helped offset the use of electricity – or even allowed you to sell it back to the electric company?
Adding a solar panel system to gather and store energy in lithium solar batteries can add incredible value to a home. Obviously this isn’t something that can be done overnight, and it’s a huge investment for a home someone plans to simply sell.
However, a lot of people are interested in renewable energy and may be planning to make this type of upgrade anyway. You can always let a friend or potential client know that it can add a lot of value to the home.
A perennial favorite (see what I did there?), improving landscaping is an upgrade that will always make a big difference. The yard and porch are the first things that a potential buyer sees when they drive up to the property, and it’s essential to make a good first impression.
Of course, having a well-groomed yard is important, but so is showcasing the home by using plants and flowers to draw the eye. There is an art to landscaping much like there is to staging, so advise homeowners to talk to a pro before investing.
Many of the same things that would make a “makeover in a weekend” TV show are also excellent for homeowners trying to sell. Doing a quick improvement of kitchen cabinet pulls and handles, adding cabinets, or finding ways to make space look more open can all boost the appeal of a home.
The best part of mini-makeovers is that they generally have mini-budgets. A listing client doesn’t have to break the bank to get great results and sell their home quickly.
Are You Reaching Out to Homeowners Regularly?
You already know that real estate is not a “build it and they will come” enterprise. You have to constantly be building your network and reaching out to new potential clients.
One of the best ways to make connections – especially in the busy season – is by sending regular farming postcards. We have a lot of templates to choose from - take a look today!
What renovations or improvements do you recommend to clients? Share in the comments!
This post was originally shared on PrinterBees' Real Estate Marketing Magazine.