I did it. I bought another website!

Home Builder with The Flooring Girl

My main website has been doing VERY well and earning a very full time income.  One of my closest friends and I talked last summer about creating another site.  Managing 2 sites is challenging, but doing it together as a team is much easier, especially since we each know how to do different things.  And, having a collaborator always makes things better.


The 2 of us have a shared worth ethic, so we thought it would be a good idea...well until Google made an algo change which impacted my traffic and income.  So, I was no longer making $10,,000/month.  I had to refocus on my base. Thankfully, 2 months later everything got resolved, and I bounced back stronger than ever.  Then, I created 2 SEO books and did a few other things which really grew my blog's income.


So, we were busy, but decided on April 1st to try to start the new website.


But, somewhere in March, a friend of mine decided that she wanted to sell her site called Healthy Savvy & Wise.  I thought the name was cute and it fit in with many of the things were planning to blog about.


This is someone I know, and I had coached her last year on SEO.  I loved the fact that site has already aged for 18 months. That gives us a head start vs. starting fresh on a new site.  It already had 60-70 articles (most are 1,500-2000 words).  She is doing decently on Pinterest and has already qualified for a premium ad network.


She was earning $300/month on the site. So, a little bit of money, but not too much, so it's withing reason to buy. And, it has lots and lots of upside.


It allows me to SEO optimize what's aready on the site, accelerate pinterest by creating some new pins and boards. And, it gives me a good outlet to do some blogging about blogging (which doesn't really work for my main home decor site).


It also gives me another outlet to promote my SEO ebooks, so I'm very excited.


We've had the owner make some tweeks to the site, so it's a bit cleaner looking. We are in the process of transitioning affiliate links and growing Pinterest (or at least trying).  We should take full possession of the site by end of May.


Lots of exciting things coming up.  We are hoping thngs go well.


Transitioning, of course, is taking longer than I expected.  I think I tend to underestimate how long things take...on every project I do.  You know I know my own site very well and every post I've ever written.  Now I have a site that I know very little about.  So everything takes longer...including just finding the articles and know what's doing well.


We are swapping affiliate links, and a bunch of them I'm already an affiliate for.  But, then I realized that I need different affiliiate links, because on these I need to split the income with my business partner.  So, sometimes, I can just give them a new tag to differentiate them. Other times, I need to appy for a 2nd account.


It all just takes a while, and I need to pace myself, especially since I have my main blog which is doing very well.  So my time, from an income standpoint, is better spent on my own site, at least short-term.  But, long-term, the new site has a lot of potential.  I don't think we'll really see much of that income until next year.


Here's hoping for the best




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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

A new venture...great prosperous wishes !

May 14, 2019 04:46 AM #1
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning, Debbie - impressive.  Good luck with the the new website and your collaborative effort.  

May 14, 2019 04:48 AM #2
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Congratulations, Debbie, on the new venture. Wishing you much success and hope you keep us apprised of how it develops.

May 14, 2019 04:50 AM #3
faye schubert
Branson, MO
technology and marketing specialist

If anyone can do this, it is YOU! You are an inspiration to me.

May 14, 2019 06:51 AM #4
Linda Piper
Planatek Financial, Inc. - Ventura, CA

Congratulations on your new and exciting venture!  It will be fun to see you apply your talent to this new site.

May 14, 2019 07:41 AM #5
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Good Morning Debbie Gartner 

I'm sure you and your partner will do fine in creating a new site with value

May 14, 2019 08:36 AM #6
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Keep on keeping on!  Sounds like you are kicking butt!


May 14, 2019 09:34 AM #7
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Debbie. And to think I knew you when your focus was flooring. Now I don't get what you are talking about but I am happy you are doing well.

May 14, 2019 12:11 PM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debbie - nice to hear from you.  Good luck with the new web site. 

May 14, 2019 12:49 PM #9
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Congratulations on branching out. I am sure your new site will be rocking Google in no time.

May 14, 2019 01:06 PM #10
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello Debbie Gartner congratulations and wishing you a the best with the new website.

May 14, 2019 01:22 PM #11
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I recently revamped my website & have had great results. Congratulations & I hope you achieve the same with your new site.

May 14, 2019 01:55 PM #12
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Congratulations Debbie! I like the look of the site you bought, clean and inviting. There's no doubt you'll be successful and continue to grow! I see your Flooring Girl website regularly and admire what you've built, you're giving me inspiration to keep going with my site. 

May 15, 2019 05:40 AM #13
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Congratulations on your new site. 

It looks great!  I love the name.  Even better was that you were able to get one  slightly aged and with a bunch of articles.  

May 16, 2019 02:16 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A lot of us are going that route these days I’m buying up domains and such.

May 21, 2019 11:35 PM #15
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ll have to check out the website when I get more of a chance. Looks great overall and I wish you even more great things, Debbie!

May 21, 2019 11:37 PM #16
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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