Real Estate Advertisement Regulations in Maryland
“Advertisement” means any oral, written or print and media advertisement, including newspaper and magazine advertisements; correspondence; mailings; brochures; business cards; for sale or for lease signs; sign riders; promotional items; newsletters; telephone directorylistings; automobile signage; as well as internet, radio and television advertisement.
All advertisements to be placed by a real estate licensee, including licensed or unlicensed personal assistants, shall be promptly submitted to the broker or office manager (or the designee of the broker or office manager) for review and audit to ensure compliance with established company policy and the requirements of federal and Maryland law, prior to the placement of such advertisements.
Following such review and audit as to each advertisement to be placed, the real estate licensee shall be advised of any inconsistency in such advertisement. Upon notice of such inconsistency, the real estate licensee shall immediately undertake to correct the inconsistency noted and ensure that such inconsistency does not occur with respect to advertisement to be placed in the future.
This is a Maryland Real Estate Commission announcement.
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