Rarely does a week go by that I don't see some agents posting about some perceived threat and wanting to know what NAR is going to do about it.
Save us from iBuyers!
Save us from Zillow!
Save us Brokerage Model X that doesn't charge as much as we do!
Save us from the brokerage that wants to do away with buyer's agents!
Save us from the lawsuits against (fill in the blank)!
Save us from ourselves and having VERY public hissy fits over who will be speaking at midyear NAR in DC! (warning, you try to go political in the comment thread and my finger is already hovering over the Delete key, capisce??)
But here's the thing, there is NO RESCUE PARTY COMING TO SAVE US!!
A lot of the change (or potential change) in real estate is free enterprise at work and as such should be allowed to run its course. Some of those disruptors WILL disrupt, and some won't succeed due to being a bad idea or not having enough funding to get them through the lean years.
Despite the pleas for rescue, none of us in real estate are entitled to a job or income. We MUST add value or we will be replaced.
Frankly I've had better years than this one. Lack of inventory means I've got buyers and nothing for them to buy. Fewer sellers are going on the market, so I'm getting less calls from that side too.
But I don't expect anyone to come save me. I know some things I CAN do that can make a difference, and other things I COULD do but may CHOOSE not to, and that's on me.
But waiting on NAR to save me? Not on my list.
Waiting on my broker to save me? Not looking for that either.
My real estate survival is up to me.
I can read in the Rain and find ideas to implement and improve.
I know I can overhaul my website to make it even more consumer friendly (almost done).
I can make more effort to help my online presence by increasing my requests for reviews.
I could do some targeted direct mail to specific subdivisions that I've got buyers for.
I can continue to push out content on new construction, our low maintenance housing niches, etc. and give Google even more reason to push me up the search results.
I can make sure I respond when contacted.
But the one thing I don't think any of us can do is wait for a rescue party. I believe most of us got in this business BECAUSE of the independence real estate offers for those willing to work for it, so why start hoping for someone to come save us from ourselves or the market conditions now?
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz