Womens Buying Power

By
Real Estate Agent with Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC SP98364271

                                                 

Prince George's County has a newspaper called "Women's Journal". While reading the newspaper,something caught my eye.

It said that Women account for over 85% of all consumer purchases

  • 94% of Home Furnishings.
  • 93% OTC Pharmaceuticals.
  • 93% Food.
  • 92% Vacations.
  • 91% of New Homes ( I am not surprised at all )
  • 89% Bank Accounts
  • 81% Auto Purchases
  • 81% Riding Lawn Mowers.
  • 80% Healthcare.
  • 66% PCs.

Women carry 76 million credit cards, 8 million more than men.

In 2001,US women's purchasing power constituted the number 3 market in the world;the collective buying power exceeded the entire economy of Japan ( That's interesting ).

By 2010,women are expected to control $1 trillion,or 60% of the country's wealth,according to research conducted by Business Week and Gallup.

Exit Realty Founder and C.E.O Steve Morris once said that "Real Estate is a women's business. Men just happen to be in it"-Isn't that the truth. And I just discovered a new niche to target my advertising: Women. These are good reasons why we need target women more when we advertise. Women have major buying power.

To receive your free list of "Houses for sale in Washington DC",please give me a call at your earliest convenience. I can be reached at ( 202 ) 378-0283 ( Direct ) or ( 301 ) 560-6700 x1154 ( Office ). I can also be reached online at www.buyandsellnewhomes.com/ . Thank you very much. Looking forward to working with you and helping you make your home purchase or sale a stress free and very happy one. Have a great day. Lanre Folayan - Real Estate Professional with Exit Premier Realty. "Buy a home in Washington,DC"

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Rainmaker
145,338
Barbara Carter
C21 Alliance Realty Group - New Paltz, NY
Serving Your Real Estate Needs in the Hudson Valle

Lanre- We love to shop!!! Great Niche!

Jun 04, 2008 12:39 PM #1
Ambassador
1,652,405
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Lanre - This is a group that cannot be ignored.  Interesting information.

Jun 04, 2008 12:40 PM #2
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Barbara- I am sure you do-LOL. Have yet to met a woman who doesn't. Thanks for your comments.

Jennifer-Definitely can not be ignored. Thanks for your comments.

Jun 04, 2008 12:45 PM #3
Rainmaker
208,982
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

Lanre, I have an outside blog I am working on and I am writing a post about this very thing.  Not exactly, but that single women buy more real estate than single men.  81% of riding lawn mowers. . .  Go figure?

Jun 04, 2008 01:55 PM #4
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Audrey- I am shocked as you are. Definitely looking forward to reading it. Thanks for your comments Audrey.

Jun 05, 2008 01:39 AM #5
Rainer
61,519
n d
Naoma Doriguzzi - Virginia Beach, VA
I would have to agree with you on that one. At least that is true for my family. :) My husband doesn't stand a chance.
Jun 05, 2008 02:45 AM #6
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Naoma- Women are the big spenders. But they are also the great money managers of the family as well. Thanks for your comments.

Jun 05, 2008 12:54 PM #7
Rainer
45,206
Sandra Hughes
Redesigned Spaces - Northern Virginia - Fairfax, VA
Redesigned Spaces - Fairfax County, Virginia

Good post.  When staging you want to appeal to both sexes but let's face it - if the woman doesn't like the house the couple ain't going to buy it.  I had no idea that "we" had that much buying power!

Jun 05, 2008 01:44 PM #8
Rainer
350,620
* Rate A Home
Rate A Home - Saugatuck, MI

Lanre, The power of the woman!

Jun 05, 2008 03:43 PM #9
Rainmaker
53,742
Makea Turner
Simply Vegas - Las Vegas, NV

Great post I always enjoy reading your blogs. I really dont get why we spend so much some times I do try not  to but Its all good

Jun 05, 2008 05:55 PM #10
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Sandra- I knew that you had buying power. But not this much power. Thanks for your comments.

Duane-Yes indeed. That's what I say.

Makea- Thanks mama. I really appreciate that. But Women love to shop till you drop. Thanks for the post.

Jun 06, 2008 08:16 AM #11
Rainer
48,956
Karen Gentry>>Charlottesville, Virginia Real Estate Professional
RE/MAX Excellence-Charlottesville VA - Charlottesville, VA

Yippy, It's great to be number one at something!

Jun 06, 2008 10:32 AM #12
Rainer
24,091
Vanessa Plante-McDonald, MBA, REALTOR® - Cash Rebate to ALL My Buyers!
Bethel Equities, LLC - Laurel, MD

The irony of this is, there are more men here in the U.S. It is one of few countries where men outnumber women!

Jun 07, 2008 12:33 PM #13
Ambassador
534,024
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Lanre...Interesting statistics.  Thank you for sharing them.  Most of us probably had no idea to the extent women are making so many of the decisions.

Kathleen

Jun 24, 2008 05:21 PM #14
Rainer
97,994
Lara O'Keefe
North Texas Home Finders - McKinney, TX

Hey Lanre, I enjoyed reading your post. It's about time that businesses recognized the buying power that women in this ccounry have!

lmo

Nov 08, 2008 02:56 AM #15
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Lara- I didn't know how much buying power women had into I read that article. It was pretty interesting. Thank you very much for your comments. Have a great weekend.

Kathleen- I sure didn't know. Girl power-LOL. Have a great weekend.

Vanessa- There are more men than women but we all know that women spend more than guys. So I guess the statistics makes sense. Have a great weekend.

Karen- You love all you women. Have a great weekend.

Nov 08, 2008 08:19 AM #16
Rainmaker
21,117
Michelle Buckman
Long & Foster - Washington, DC
Showing the Best Views in Metro DC

 Very interesting statistics. Thanks for your post.  I alwasys  knew women as a group were strong but I never realized how strong. 

Feb 28, 2009 12:05 PM #17
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Rainmaker
806,889

Lanre-"THE REAL ESTATE FARMER" Folayan

I don't make promises.I deliver results.SOLD HOMES
Are you in the market to buy or sell your house? Call me now.
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