Facebook Fridays - 6 Key Things Your About Section Should Have

Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

More than any other area on FB business pages, the one place I see lost opportunities is in the About section. It should be a one-stop shop that provides consumers key information about your biz, links to key sites (like your blog/IDX site), and lots of other key data. In fact, here are several things you need to ensure your About section contains...

  • Full business information details
  • How to contact you (provide more than 1 method)
  • A link to your blog/IDX site. If you want to funnel traffic to a specific landing page or section of your site, list the link and provide details about where the link takes consumers
  • General information about your business. A good call to action is appropriate here as is explaining what makes your biz unique or special
  • Using custom tabs. Share a link to your videos or favorite FB group, provide something of value, etc., just make sure the tabbed information is helpful
  • Key services you offer (free guides, professional photography, virtual staging, drone technology, etc.)

Based on your biz type, your choices may be slightly different, but there will still be plenty of opportunities to give consumers a clear snapshot about your biz and how you can assist them. What are a few key things your About section offers that consumers appreciate? 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


June Piper-Brandon

June Piper-Brandon, Realtor, Associate Broker


Lorelei Scott

Fact of Life


Cecilia Rodriguez

Casas De Venta En Riverside County


Lili Patch

Lili Patch Realtor


Jana Schmidt

Jana Sells Homes Team

Facebook Articles

Another week full of excellent Facebook opportunities and all it takes is a willingness to check out the articles below, glean a nugget you think will help you, implement that "thing", then tweak until you see positive results. I know you can find something to help your FB marketing in the articles below so go for it. Happy Reading Rainers!

Tips for Researching Your Competitors' Facebook Ads

The Beginners Guide to Social Media Marketing on FB 

What You Need to Know About FB Custom Audiences

15 Ways to Maximize Your Facebook Biz Page (Video)

Bonus: Ultimate Twitter Marketing Guide for Business

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What a great post, Anita. It's incentivized me to go back to my Facebook page and make sure I've done all these steps.

May 17, 2019 03:56 AM #1
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

That's a "heads up/About FACE...book" for everyone...have a great weekend Anita Clark 

May 17, 2019 04:48 AM #2
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Nina: The About section is one of the areas that many do not maximize potential with. It is easily corrected.

Thanks Sally. You do the same.

May 17, 2019 05:46 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Another Friday morning packed with your advice. Thanks. Enjoy your day!

May 17, 2019 06:41 AM #4
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Thank you for the reminder Anita Clark, have a great weekend! 

May 17, 2019 06:47 AM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Anita, for sharing your Facebook experience and advice.

May 17, 2019 08:19 AM #6
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita Clark,  Great suggestion and one that I need to check out my Facebook page more closely.  Tahnks.


May 17, 2019 08:54 AM #7
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Anita - those 6 things are essential if you want to get traction from your page.

May 17, 2019 04:30 PM #8
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Happy to help. Thanks Wayne.

Always a pleasure. Thank you for stopping by, Beth.

Roy: Every little bit helps. 

Start today Will. In fact, go check it out now. ;-)

Grant: They will help your About section stand out from the crowd.

May 18, 2019 04:22 AM #9
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Great idea to hit the 'refresh' button - especially on the ABOUT section! Thank you for the reminder, Anita!

May 18, 2019 05:43 AM #10
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Thank you for the reminder Anita, I need to look at mine and improve it. Thank you! Bookmarked.

May 18, 2019 05:47 AM #11
Greg Mona
eXp Realty - Chandler, AZ
Professional Real Estate Representation for YOU!

Thank you for the wonderful and concise tips Anita Clark.  I'm embarrassed to admit this but when I left my team to take over as a DB for a new brokerage (in our state) back in October, I STILL haven't set up a new FB Biz page for myself. Yes, it has been a ton of work building the new brokerage, but still, this is a no brainer I just have to take the time to do (or hire someone to do for me!). To that end, your tips will be most helpful in building a new page. Thanks again!

May 18, 2019 08:13 AM #12
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for the helpful checklist - I'm off to double check my page and make sure the About section is up-to-date!

May 18, 2019 09:31 AM #13
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!!!

Based on your biz type, your choices may be slightly different, but there will still be plenty of opportunities to give consumers a clear snapshot about your biz and how you can assist them.

May 18, 2019 09:33 AM #14
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Anita Clark ,

Once again you have shown us valuable tips to help us be proficient on our Facebook page if we want a good return. Your tips are very timely.

May 18, 2019 01:11 PM #15
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I am really late for the party Anita Clark so sorry.  You have such valuable information here. Making sure you have your contact information is so important. Plus you want to be sure the consumer is sure of your services that you offer 

May 19, 2019 12:27 PM #16
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita:

This is great advice, and I WILL double check that my About Page on my Facebook business pages are up to snuff. No doubt there is plenty of room for improvement.


May 19, 2019 01:04 PM #17
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debe: Sometimes that is all it takes.

You bet Amanda. I know you are dialed in with your FB presence.

Greg: Send me the URL when your new page is up and running and I will be sure to add it to a future post.

I bet yours is in good shape, M.C.

Always happy to assist, Sham.

Dorie: I know when I have bought via FB ads or just wanted to find out more about a biz  I always check out the About section. 

You are right on time, Hannah. ;-)

You might find all they need is a little tweaking, Jeff.

May 19, 2019 03:21 PM #18
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you Anita Clark !

May 21, 2019 05:22 AM #19
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha. Have a blessed day, Andy!

May 21, 2019 04:45 PM #20
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