"WHO WOULD HIRE SUCH A PERSON?"
This post is short--to the point and meant to wake up those who still think that paying for leads is an acceptable practice:
QUESTION: What is wrong with paying money to get leads? Why not take advantage, in my marketing plan to pay more money than the competition to get all the phone calls? Why not sign up to appear as a face on a national website? I will surely make more money than the next guy, right?
ANSWER: That is the objective!! That is how those listing platforms get the big $$!! By forsaking the idea of becoming the most informed agent by reaching out to those homeowners and buyers who want a local expert (or at least an informed agent!) "why not just sit back and let all those goodies come to me by paying big $$ for it?"
That THINKING is undermining the very reason for our existence.
It informs the public that we are not really good people or professionals looking to serve the public for the better good! It tells them that those "creepy agents" are only interested in their commissions! Can't you see that??? Why is this so hard to understand? The whole concept of "Pay to Play" came about through the workings of a crooked way of thinking--and it is our doom!
You need to understand the reason why we are licensed--We have a duty to fairness in dealing with the public and fiduciary responsibility to our clients. It is that simple. If we are "Paying to Play" in real estate, we forgo all of the non-technical interaction with the public and we become just another "face" in a sea of unfamiliar people who are trying to "out-pay" our competition TO GET BIGGER COMMISSIONS! As licensed real estate professionals we are quickly becoming a dying breed---and deservedly so!
Who would hire such a person???