Being a bit behind the times, I decided I should be more proactive about my social media efforts. Knowing how horrible about it I am, I decided to go with Outbound Engine to help me. All they do is provide the link to the various review sites in a letter that I send to my clients through their site. This way, it is coming directly from me, which should have worked. However, with Yelp, not so much.
Here's what I learned after 8 of my clients took the time to write a review:
1. If my clients are not ongoing participants on Yelp, their opinion does not matter and will not be posted.
2. If I do not advertise on Yelp, their opinion does not matter and will not be posted. (I used to have reviews until I turned down advertising on Yelp...then they went to a heading of "Not Recommendations".)
3. If several reviews come in during a similar time frame, their opinion does not matter and their review will not be posted.
In other words, people who took the time to figure out how to post a review, took the time to write a review, in Yelps eyes are not worthy of recognizing.
I hope people figure this out and stop using such a biased, unreliable site such as Yelp...a company that rates F with the Better Business Bureau!