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Fair Housing Requirements for Maryland Real Estate Advertisements

By
Industry Observer with Retired

Fair Housing Requirements for Maryland Real Estate Advertisements

 

Is the equal housing opportunity logo included in all display advertisements, whether print, television or internet, in excess of four inches? The Equal Housing Opportunity logo must be the same size as the largest other logo displayed in the advertisement. Under federal advertising guidelines, the Equal Housing Opportunity logo should never be smaller than one-half inch by one-half inch. Is the equal housing opportunity slogan included in all print advertisement under four inches?

In order to fully comply with the law, the equal housing opportunity slogan shall be fully stated in such advertisement as “Equal Housing Opportunity” and not as “EHO.”

 

Image may contain: flower, plant and nature

Lilies, Longwood Gardens, Kennett Square, PA USA
Canon PowerShot S90 Camera
Photograph by Dolores Kelley 
Roy and Dolores Kelley Photographs

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Show All Comments
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Roy Kelley every real estate agent should be familiar with those guideline requirements from the fed gov.... 

May 25, 2019 03:17 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Roy. It is the little things that can get you in trouble with the feds. Know your stuff. Enjoy your yard work!

May 25, 2019 05:36 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I take these classes every year and it is scary the things that people have done in the past to violate these laws.

May 25, 2019 06:26 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

It is one of those automatic items on whole our real estate websites, and materials we create.

May 25, 2019 07:59 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Roy Kelley, my husband created our own icon for Equal Housing and Broker Reciprocity.  It is generally fairly small but it goes on the bottom of all my website pages and AR posts. 

Equal Housing Broker Reciprocity 

May 25, 2019 09:27 AM
Roy Kelley
Retired - Gaithersburg, MD

You may wish to visit and join this Facebook group....

Image may contain: Roy Kelley, smiling, text

May 25, 2019 10:08 AM
Roy Kelley
Retired - Gaithersburg, MD

Your feedback and your continued support are very much appreciated.

May 27, 2019 05:11 AM
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