Challenges That Your Real Estate Company Can Face And How To React

Real Estate Technology with Husky Marketing

The real estate industry is very competitive due to the financial rewards being so high. There are going to be challenges when you run any company as business requires quite a commitment with no guarantee a company will be successful. The best thing management of a real estate company can do is to take a proactive approach to avoid certain issues. The following are a few challenging situations a company can find itself in as well as how to proceed to overcome this challenge.

Search Engine Rankings Are Very Low

Digital marketing is imperative for real estate based businesses. Being on the 7th page for a company keyword is a nightmare as you will get little to no traffic from the search engines. People just don’t go that far into the results if they have found something they were looking for in a first few results. Take the time to vet a few digital marketing companies as this can make a huge difference and build online leads at a faster rate than ever before.

Hurt On The Job

Having a person on your staff hurt on the job through negligence of the company can be catastrophic. A work injury attorney will most likely be contacted so be ready for this situation. Being insured when doing things like renovations to flip a home is paramount as a company could lose millions of dollars if someone is permanently injured or killed. Doing safety trainings or email blasts on appropriate procedure to do something safely could help a person save themselves from injury.

Ex-Employee Files Lawsuit After Termination

The worst thing that can happen when letting an employee go is that person filing a lawsuit against the company. This could include quite a bit of legal work as the last thing a company wants to do is lose money when they have done nothing wrong. For this reason all HR related matters need to be documented as this can be a savior if a lawsuit is filed. Follow up emails after discussions about performance should also be sent as the more proof the company has that they did everything appropriately the better.

The Local Real Estate Market Is Unhealthy

The local real estate company being extremely unhealthy for one reason or another can be a nightmare. A market where nobody is selling their homes due to the prices increasing or decreasing at a quick rate can really hurt the overall industry as agents are not getting commissions and lenders are not creating mortgage packages for buyers. Most of the time people see these slow times coming so thinking about other ways to generate income is important. This could have something to do with helping people find apartments if homes simply are not selling at a particular time.

As you can see there are plenty of things that can go wrong but with the appropriate planning and hard work nearly anything can be overcome!


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  1. Peter Mohylsky, SoWal Is HOME. 05/20/2019 11:09 AM
Real Estate Industry

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Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good afternoon  

Thank you for sharing your information with us Tommy Wyher 

Have a great day.

Monday May 20, 2019. 

May 20, 2019 11:07 AM #1
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Lots of factors...thinventory is a hot one these days !

May 20, 2019 05:30 PM #2
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Tommy Wyher

I am an freelance writer and professional marketer
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