The right SEO agency can enable your business to develop by setting up your brand and providing you the best presence on the internet. Many organisations fail to get the benefit because the agency they hire doesn't have sufficient experience to work the best by distinguishing between ane trends and investigate better opportunities.
Why do you have to hire an SEO Agency?
Before picking which agency you will trust, it is critical to have clear in your mind the reasons to hire an agency in the first place.
As I would see it you ought to consider hiring a search engine optimisation agency when:
You want to increase your brand awareness
Your site is getting little to no traffic
You are not getting any inbound enquiries
The site is poorly built for web crawlers
Where do you find the best agencies in your location?
A good place to start would be by carrying out a simple google search for “SEO Agency + Location”. For example, if you were based in London you would search for “SEO Agency London”. You’ll then be shown tons of SEO agencies based in London who can help you achieve your goals. However, be careful as not all agencies can actually deliver on what they say. An SEO agency with a good reputation is ClickSlice who are also based in London.
There’s a few other things you can do to find the right agency for you such as:
Ask your peers in case they have any recommendations. Realising that an organisation did great work on other web property is an extremely constructive factor.
Check their rankings. Similar standards apply for organic rankings. Organisations that show up in the main places of the SERPs have just contributed a decent measure of time and cash, which is another sign that they pay attention to their business.
How to evaluate the reliability of the SEO Agency
Before you go ahead and hire the agency you will want to check out their reviews and any testimonials they have. Are you allowed to contact their previous clients and ask how their experience was? All these things are refreshing and will help you find the best company for your needs.
The main goal here is to evaluate the quality of the agency. A lot of agencies make unrealistic promises like page 1 rankings the following day: Don't confide in anybody that is promising first page rankings as ultimately they do not own Google.
When you see something like “we can get you on the first page of Google search within 3 days” it’s a good sign that the agency doesn’t quite know how SEO works and are selling you a dream.
Unrealistic guarantees are equal to fake guarantees and you have to be vigilant and stay far away.
Most agencies list list out all of the deliverables they will do for you month by month to help give you a better idea of the work they will be undertaking for you. The main things you want to be looking for are onpage SEO and offpage SEO. Offpage SEO involves building backlinks to your website to help increase your online visibility. However, tread carefully as not all links are created equal, with SEO its all about quality over quantity. 1 high quality link is worth 100x more than 1,000 spam links.
It’s good to get a basic understanding of SEO as that way you will know when someone is actually knowledgeable and whether someone is a milking it!
Having some knowledge will make the whole process a lot more easier to deal with.
It is hard to cover all the points you need to be aware of in a single post however understanding is essential for long term success.
Be aware that SEO does take time, SEO is not a magic bullet that will get you ranking over night. You need to build up the authority of your website which must be done gradually and naturally.
If you fail to build up your authority over time you can risk getting your site penalised by Google.
This could result in Google removing your website from their index completely which literally makes it impossible for clients and people to find your website. This is something you want to avoid at all cost. We hope this guide has helped you and that you are now equipment to go out and find the best agency for your business.