Are You Sending Business to a Competitor?
Businesses large and small invest a lot of time and money into bringing clients to their doors (or websites or whatever portal they have.) Why wouldn’t you do everything you could to ensure that once you got them there, they weren’t going to walk over to your competitor’s?
The other day we were at a big box store looking for something for our growing bird sanctuary. We searched the pet section until someone came along and asked if they could help us.
After we explained what we were looking for, he thought a moment then said that he didn’t think that the big box store carried this item. He then gave us the name of another store and suggested they might have it.
On our way out we happened to look in a section by the door and lo and behold, there was the item we’d been looking for!
Our business, though certainly something that wasn’t going to make or break this company, could have been lost simply because someone did not know enough about their company and its products.
Of course, our businesses are not retail stores with products that our customers shop for however could we be turning away potential clients because we don’t our business well enough?
Have we taken every opportunity to keep up with the latest trends, statistics, laws, and technology?
Do we go above and beyond to find an answer to a question before sending them away?
Just a thought...