It's Not A Secret

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

shhhhhYou want to sell your home.

The price you get is influenced by a number of factors:

The price similar homes sell for.

The number of homes on the market.

The condition and features of your home.


how well you keep it quiet why you're selling your home.


You might not think the WHY of your move should matter, but it does often influence a buyer's thought process on how they approach the negotiations.

If the buyer thinks they know something critical, something detrimental to your leverage, they can offer less and hold at a lower price.

And part of that thought process is whether you WANT to move or HAVE to move.

If your youngest child is about to set sail for college, that typically falls into the WANT category.  You'd like to downsize, but you don't have to be in a hurry.  Get the price you need and move along.

On the other hand, if there's a news release out stating to the world:  "Congratulations to Mr. Jones, our newest VP!  Mr. Jones will be transferring from Cincinnati to Cleveland."

Well most buyers would see that as a MUST.  You've got a place to sell and you need to move or you're doing a 4 hour each direction commute or living apart from your family for some time.  What's that worth to you to avoid?

To a lesser degree, other sellers broadcast to the world too.  Perhaps it doesn't rank as well on Google as Mr. Jones high level executive job change, but the net effect is the same. 

If you're not on total lockdown with your Facebook or Twitter or other media, you're tipping your hand to the world when you talk about your recent contract for a new construction home, or that retirement condo down in Florida.  Unless your name is so common that you just disappear into the masses, it doesn't take a lot of keystrokes by a diligent home buyer or their agent for them to know way more about the whats and the whys of your life than you'd like them to know.

So in your own best interest, keep your reasons for selling secret as long as you can.  It just might put a lot more dollars in your pocket.



Interested in having us help you sell your home or help you buy a home? Just give us a call/text at 513-520-5305 or email 

We look forward to hearing from you!

Bill of Bill & Liz aka BLiz


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Liz and Bill - all information is important but some is more important than others.  Secrets.  Lies.  Intrigue.  

May 23, 2019 07:29 PM #1
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

True, knowing motivation can make buyers spend less and sellers take less.

May 24, 2019 03:42 AM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. The why should remain the knowledge of the seller. The buyer can keep guessing. Enjoy your day!

May 24, 2019 05:26 AM #3
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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