Ask An Ambassador: How Do I Know My Blogging Is Working?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

blog awayLet's say you've just started blogging. 

Let's assume you understand that blogging is a marathon and not a sprint.

How do you know that your blogging is working?

 

There are different signs, some are signs of success in this community, others are signs of successful blogging that leads to business opportunities.

There are two main avenues for how you gain business here in the Rain:

1.  Referrals from other members of the community

2.  Consumer contacts.

 

For the first category, social engagement is an indicator that you're heading in the right direction.  You get comments on your posts, you get followers, you develop relationships with other members, and people actually realize WHERE you work and WHAT you do.  You start to establish top of mind so when they need someone, they think of you.

Now the reality is you may live in a place with little likelihood of receiving referrals.  If you're in a big city or an area with high turnover, your odds of getting a referral are better ASSUMING you don't have a dozen other established competitors in this community serving the same market.

 

So what's probably more likely to lead to success for your business?

Blogging to the consumer, but not just any type of posts is going to give you bang for the buck.  While giving the public a peek behind the curtains as to what makes you a human is good, I've willing to bet that there's a VERY small number of people querying Google for "agents who are beekeepers" or "agents that rescue cats and dogs".  Those things are good for building a bond ONCE they've found you, but they're not likely to lead people to you directly.

So the key?  Providing solid content that specifically addresses home buyers and sellers with critical LOCAL information that matters to them and that they likely won't find on the big portal sites or even local brokerage sites.

Answer those questions and the phone rings.

 

So now down to the nitty gritty, how do you know your blogging is working?

1.  Are you seeing increased traffic to your personal site(s)?  Depending on the analytic software you use, you can see the referring source.

2.  Are you ranking higher for your keywords?

3.  Are you getting more "general" calls that you didn't get before?  More digital breadcrumbs mean a better chance of being found.

4.  You get some specific calls that you KNOW are due to a blog post.  If someone calls me about Lebanon's Applefest, I KNOW why.

5.  You get REALLY specific calls or questions about specific communities.  Last weekend I received a call from a home buyer for Mason's most expensive community.  That blog post I wrote years ago combined with our IDX page means we got found.  Now it's time to see if I can turn that initial call and the showings so far into an eventual closing at a price point about 4x the normal median for my market.

6.  The consumer tells you.  They'll outright say "I found you on the Internet", or "I a was looking for patio homes and you were EVERYWHERE!".

7.  They'll have a printout of your post in their hand when they meet you the first time.  Happened tonight, and not the first time.  A post I wrote over 3 YEARS ago was right there in front of me.  (bonus tip, EVERGREEN posts can work for years and years).

 

If you've been blogging for a significant amount of time AND with regularity, and still not seeing results, it's time for a re-examination of your blogging efforts.

Are you writing topics that fit the local expertise category?

Are you blogging enough?

Are you blogs professionally presented?  Pictures, spelling, white space, etc.?

What's your "style" of presentation?

Are you telling people things they DON'T want to know?  (e.g. keep your politics to yourself unless you live in an area that is about 99% thinking the exact same way as you do).

If the answers to the above questions show a shortfall, make some adjustments and give them time to work before deciding "blogging doesn't work!"

 

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 

 

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Rainmaker
745,382
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good advice for us to re-examine our return on time invested in what we are doing. Never hurts to tweek what you are doing for better results. I often find business drops off when I am not blogging regularly, but like advertising it is sometimes hard to measure how you are doing.

May 29, 2019 08:26 AM #3
Rainmaker
154,189
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the reality check, Bill.

I am seeing many of my blogs online now in search results and the images posted on the blogs even.

I have not seen a referral from AR but I am the odd guy out here.

I think AR blogging has definitely helped prop my main website, so I am glad about that~!

May 29, 2019 09:56 AM #4
Rainmaker
1,960,897
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Liz and Bill Spear - This is great advice. Something I noticed is I was getting a lot more leads from consumers when I started in the fall of 2010. But I am thankful for the good souls on AR who care enough about me as a friend. Together, we learn a lot!

May 29, 2019 10:25 AM #5
Rainmaker
1,217,833
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

You provide hope and inspiration to those that have been blogging long term .. and newbies both, Liz and Bill Spear ... perfectly done!

Gene

May 29, 2019 02:05 PM #6
Rainmaker
662,583
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for the great advice. The layout is a problem for me. 

I am not getting the spacing correct and photo within the blog itself. 

May 29, 2019 02:31 PM #7
Ambassador
3,775,913
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Bill- well said and very helpful for those new to blogging here. You have to decide what you hope to gain by your blogging. 

May 29, 2019 05:41 PM #8
Anonymous
Greg

Great advice... #5 seems like a cheap sales pitch though. Prices must be across the board in your area.

May 29, 2019 05:45 PM #9
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love this post - it's so filled with wisdom. A "cheap sales pitch??" I think not!

#5 is a testament to the fact that evergreen posts can still pull in customers years later.

May 29, 2019 07:58 PM #10
Rainmaker
1,404,170
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Excellent list of ways to know your blogging is (or is not) working! And I agree about your two AR points and the importance of blogging for consumers. 

 

May 30, 2019 02:58 AM #11
Rainmaker
263,289
Randal Jenkins
Coldwell Banker F I Gray and Sons Residential, Inc. - New Port Richey, FL

This has not been about getting leads.  This has been about education and an opportunity to express myself.  Sometimes vent.  

May 30, 2019 03:48 AM #12
Rainer
5,625
Robert Buys Houses DFW
Robert Buys Houses DFW - Dallas, TX
We Buy Houses Fast in Dallas-Fort Worth

Hell iLiz and Bill...

 

I blog for my (2) business' both in real estate investing, and I do enjoy writing and building the blog platforms such as Wix, WordPress, Blogger and Tumblr to get my mesasge across. Posting on Tuesday's and / or Thursday's at 1pm in my time zone, has proven to work well for me.

I receive weekly ranking movement up the google ladder, which is nice and keeps me motivated to continue blogging.

The keywords are what makes the difference as well. chose the right keywords and move quicker up the google ranks.

 

It is rewarding, if you consider writing blogs reawrding and enjoyable.

 

Much Appreciated

Robert Hernandez

https://www.robertbuyshousesdfw.com

May 30, 2019 04:34 AM #13
Rainmaker
282,710
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

On point and very helpful! Thanks.

May 30, 2019 05:20 AM #14
Rainmaker
1,278,513
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

All great points. The challenge with most bloggers is they don't have the patience it takes to see results so they say it doesn't work.  It's like any kind of marketing... consistency is required, isn't it?

May 30, 2019 06:11 AM #15
Rainmaker
2,424,479
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When I took a potato and put it in a glass propped up with toothpicks, I was told it would sprout. Everyday I waited and wondered and then, one day and over-night I saw what I was told...Blogging works the moment it is engaged but may not surface in the timing we prefer but in its own

May 30, 2019 06:50 AM #16
Ambassador
3,914,946
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

There i so much wisdom and good advice in this post, Bill. But no surprise given you have the experiences to back it all us, with some good examples for illustration. Great reading, especially for those who may be doubtful that blogging can and does work.

Jeff

May 30, 2019 05:28 PM #17
Rainmaker
1,526,848
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Bill, I think the one thing I see in my friends who are finally blogging is their impatience with the process. It is definitely a marathon. But, consistency does make it work. Sadly, too many don't have the patience to be consistent.

May 31, 2019 01:22 PM #18
Rainmaker
1,847,567
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear -  thanks for the great tips.  The seven things to check are very helpful.

May 31, 2019 08:45 PM #19
Rainmaker
367,506
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

So nice to read about your successes with specific stories Liz and Bill Spear 

Jun 03, 2019 04:31 PM #20
Rainer
4,666
Ian Ruzow
Oak Tree Development Group - Lancaster, PA
Ian Ruzow is principal and co-founder of Oak Tree

great blogging advice!

Jun 05, 2019 04:11 AM #21
Rainmaker
288,659
Jay Beckingham
Bank of England Mortgage - Delray Beach, FL
Seniors ROCK!

it works...when i work it. it doesn't work as well when i only think about it but don't take any action.

Jun 12, 2019 10:34 AM #22
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