Is Your Comfort Zone Killing Your Business?

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

Is Your Comfort Zone Killing Your Business?

Think back to the last time a buyer asked you to show a home on your day off. Did you agree to do it? If so, you may be operating in your Comfort Zone!

Have you made a commitment to yourself to start doing video, but have made excuses for yourself? Lack-of-time, need-a-haircut, bad-lighting type of excuses? If so, you may be operating in your Comfort Zone!

Do you have an overpriced listing on the market right now? If so, you may be operating in your Comfort Zone!

There is a meme that is popular right now. It looks something like this:

This is a very powerful image. It is so easy to live your life and conduct your business in your comfort zone. In fact, our brains trick us into maintaining the comfort zone at every turn. Excuses are the brain's way of maintaining the status quo in the zone.

For example, imagine an athlete training for a big race. Training might consist of squats, push-ups, weight training, interval training, sprints, and other extensive workouts. These activities aren't comfortable. In fact, there is usually an element of pain involved. But that pain is necessary to push the athlete to excel. The athlete's coach is there to push for one more set, one more squat, one more push to the finish. If it was up to the brain's natural tendencies, a quick and painless jog around the track would be more than enough. The brain's job is to prevent pain.

However, until you become determined enough to overcome your natural tendencies, you will never move out of that comfort zone and you will certainly miss out on your full potential.

There are so many examples of how the comfort zone can hold agents back:

One might look at this list and think, "Yuck! I don't want any of that!" But consider how these show up:

  • Settling for what you have by not taking the time to connect with new people and generate leads.
  • Letting past clients drift away by not consistently doing any sort of connecting by way of mail, reports, or events that keep them connected to you.
  • Procrastination such as putting off getting your brand created.
  • No schedule or structure such as letting the day define your time rather than empowering you to take control.
  • Paper piles that you justify by saying you are too busy rather than taking control over your surroundings and creating rules for handling paper.
  • Clients run the show and dictate terms that are not in their best interest such as restricting showings or not allowing a sign in their yard.
  • Financial insecurity caused by not taking the time to truly understand your finances and make a budget.
  • No rules for pricing property which causes you to spend money on marketing and photography while the home languishes on the market while others pend.
  • No rules for working with buyers which causes you to be driving further than you should and write offers on houses that are not in your field of expertise.
  • No rules for commission which can affect your bottom line by thousands of dollars every year.

Take a moment and think about your business. What are the things in your comfort zone that are holding you back?

Now let's talk about the Growth Zone. Once you get out of your comfort zone and make positive changes, you will naturally grow. What are some of the things that agents need to take on to get to the next level in their business:

  • Asking for help
  • Rules and Boundaries with clients
  • Building a brand
  • Video
  • Hiring an assistant
  • Research and sending out data
  • Committing to social media posting
  • Getting real about finances
  • Stepping up in volunteer groups
  • Spending money on marketing
  • Knowing your own stats and how they compare to others'
  • Shutting off business while on vacation

I am sure there are some things on this list that you have thought of doing. But thinking of doing and taking action are two different things.

We have made a handy Comfort Zone - Growth Zone chart for you to use. Go ahead – download and print the file below, fill it out, and if you would like to set up a time to talk about what changes you would like to see, I would be happy to schedule some time with you.

Don't let another day go by in your business in the Comfort Zone. Take charge and get uncomfortable!


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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Denise. This is terrific. This could be a handout for new or non productive agents.

May 31, 2019 09:23 AM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- another excellent post to help all of us get out of a rut and out of our comfort zone. 

May 31, 2019 08:19 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                           Thank you, Denise. 

Jun 01, 2019 06:34 PM #3
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Denise Lones - I would agree with that .  Getting out of the land of the status quo will create growth.

Jun 02, 2019 12:55 PM #4
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Denise if I was in my comfort zone then I could not pay my taxes, my food and wine habits:) totally agree with you as nice as it is to be in the comfort zone it does not pay the bills, Endre

Jun 02, 2019 10:43 PM #5
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

I'm so glad Kathy Streib included this in her weekly wrap-up. What a lot of great information - and I agree - growth happens when we push out of our comfort zone. And that's true in all areas of our life.

Jun 03, 2019 04:26 AM #6
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great post and a good kick in the rear for all of us to consider if we are operating in our comfort zone or not.

Jun 03, 2019 07:50 AM #7
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

One needs to proactively out looking for opportunities to be successful.

Sam Shueh

Jun 03, 2019 08:27 AM #8
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Our comfort zones are comfortable - but not partcularly profitable.

Jun 04, 2019 07:19 PM #9
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

You work hard to reach your comfort zone and when you arrive, you enjoy the freedom that you have earned. So, if you haven't reached your comfort zone, you continue to work and when you reach your comfort zone, you can choose to be active by working and earning income or inactive and enjoying your freedom.  

Jun 04, 2019 10:23 PM #10
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Fantastic post Denise Lones! I am going to share this with my brokers/agents. While we talk about these things piecemeal, it is great to have them all in one document. Bravo!

Jun 05, 2019 08:41 AM #11
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

"paper piles justifying I am too busy"....

oh, I better get on it.

Thank you.

Jun 05, 2019 10:16 AM #12
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

You just kicked me in the butt to do some things outside my comfort zone. Thanks for the post.

Jun 05, 2019 10:27 AM #13
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I have learned to do things  I am not comfortable doing because I know that is what it takes to move ahead.

The funny thing is that when I have done the uncomfortable for a while, I find it is my new comfort zone.

Jun 07, 2019 12:19 PM #14
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Denise Lones

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