Real Estate Agent: Marketing Strategies That Work

Services for Real Estate Pros with TRINIDIGITAL

You did it. You have your real estate license in hand and are ready to make your first sale. Before venturing out blind, it's important to have a marketing strategy in place and work towards achieving the ultimate goal of name recognition.


Stellar Website

Almost everyone in business has a website. However, many owners still don't understand how a first impression can make or break you. If your website is unappealing, hard to maneuver around, too slow, empty, doesn't identifying your history, your goals or your product and services, then you won't get the traffic you need to attract potential sellers or buyers. If you are clueless as to how to create a website but have many ideas, you should solicit the services of a professional. Just be sure you know what your broker and state laws require before you start.


Offer Excellent Service

As a good realtor, you'll wear many hats and do everything you can to satisfy your client. You may be showing a home to a potential buyer when you receive a text from another possible buyer or seller that's interested in using you. It takes just 2-3 minutes to excuse yourself and return a quick message that you'll get back to them shortly. Someone that wants to sell or buy a property wants to know that they matter and communication is still first and foremost but don't be rude to the one in front of you either.


It's also important to listen to a buyer as to what type of property they want. For instance, showing them a home in their price range with just two bedrooms when they have three children isn't going to work.


A Presence in the Community

In the real estate industry, the competition is stiff. In order to establish yourself and become a household name, you must show a presence in your community. Going door to door may be old-fashioned, but it's something that's worked for decades. Keep a generous supply of your cards with you at all times, and then when you stop at your butcher or dry cleaner, ask them if it's ok to leave a few. In most cases, the owners of these businesses will not have a problem, since you are in a completely different business and are not in competition with them.


Another way to attract attention and get people in the area to remember your name is to set up a booth at local events. Fair tents create a personal space where people walking along can stop and take a look at your pamphlet and listings. Sponsoring the local pee wee league or hosting a wine and beer festival are other ways to bring people to you for a nominal fee.


Benefit of Trade Shows

When you first venture out into the real estate world, every penny you spend counts. That's why it's important to invest your marketing money in things that you're likely to get a return on. Trade shows, give people a chance to see you face-to-face and make a real connection. They also allow you to mix and mingle with other Realtors in the industry, some with many years of experience you can learn from. Here, even if you only develop a relationship with one other agent, it can pay off immensely down the road and help you acquire new listings.


Know Your Listing

It's not enough to get someone to use you as a Realtor to escalate you to gold star status. You have to know your property. All too often, agents make the mistake of trying to show or market a property without doing their homework. You need to know everything about the home or condo and things like what the schools are like and the location of stores and parks. Potential buyers interested in the property will ask lots of questions, and if you stumble on just one, you may lose the sale and your reputation.


Becoming a top-tier real estate agent can be very profitable. However, it requires dedication, patience, excellent customer service skills and gaining name recognition within your local community.



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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Customer service above and beyond will win more business

Jun 03, 2019 02:07 AM #1
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Nick Marr

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