Branding Moments: Is Your Message Lost In Translation?

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Services for Real Estate Pros with Napa Consultants DRE00893924

When it comes to branding and marketing strategy in luxury real estate, or any other real estate niche, we have always preached that your brand has to be so clearly defined that it is easy to understand and remembered by anyone in your marketplace. This fundamental aspect of branding applies, even if your potential buyers/sellers are not at the moment interested in buying or selling a home.  Branding done right needs no explanation, let alone translation.

 

Pictured above is a business advertisement we spotted while strolling in the small wine producing village of Gevrey-Chambertin in France (population 3084 in 2015).  This is done so well that there is no need to translate what this business does, and who they cater to. 

 

Is Your Message Lost In Translation?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Tags:
luxury real estate agent and branding company
luxury real estate branding strategy
luxury real estate branding and marketing

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Ambassador
1,654,694
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Ron and Alexandra,

The visual and the message shared really drove the point home.

Jun 04, 2019 08:48 PM #23
Rainmaker
3,369,240
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Me no Par Le Vu France but I still got the message, and that is a good sign indeed:)Endre

Jun 04, 2019 11:44 PM #24
Rainmaker
3,191,051
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

I agree with all of those who have commented before me, there is no doubt on what that business does.  Congratulations on the feature

Jun 05, 2019 01:03 AM #25
Rainer
582,141
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing!

your brand has to be so clearly defined that it is easy to understand and remembered by anyone in your marketplace. Branding done right needs no explanation, let alone translation.

Jun 05, 2019 04:14 AM #26
Rainmaker
667,045
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great point! Thanks for sharing!

Jun 05, 2019 04:40 AM #27
Rainmaker
461,082
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Great post and an excellent example of a strong brand. Carving out a niche for yourself in the real estate market and developing a strong brand is essential to longevity and consistency in sales.  

Jun 05, 2019 05:12 AM #28
Rainmaker
471,592
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

What a great example of branding with a clear message! Thanks for sharing!

Jun 05, 2019 07:18 AM #29
Rainmaker
3,939,703
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Ron and Alexandra Seigel ,

As usual you make such a statement in your post. You are right this is a perfect example of branding that leaves no one scratching their head what they are trying to convey! We are all visual and a photo is worth a thousand words.

Jun 05, 2019 10:25 AM #30
Rainmaker
2,856,488
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have a friend who always says thahe likes to pretend that the brand has a name and personality and an identity

Jun 05, 2019 11:32 PM #31
Rainmaker
2,856,488
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree, this is such a great post! I sometimes wonder how people get the energy to do such things. Dorie Dillard CRS GRI ABR

Jun 05, 2019 11:36 PM #32
Rainmaker
367,756
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

That was a really cute advertisement and very clear on what they do for you. 

Jun 06, 2019 04:56 AM #33
Rainmaker
2,551,144
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The words "focus" and "target' are no myths.  

Jun 06, 2019 06:43 AM #34
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Richie Alan Naggar sadly they often are myths to many who do not take the time to study and understand. A

Jun 06, 2019 03:11 PM #35
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay I had the same reaction you did.  And here I am miles aways promoting them.  A

Jun 06, 2019 03:12 PM #36
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynda White it is so good to hear from you.  For some reason AR shows that I am not following you, so I will remedy that ASAP.  A

Jun 06, 2019 03:13 PM #37
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR I have seen many confusing brands globally and here.  I just reviewed one in CA that left me scratching my head.  A

Jun 06, 2019 03:14 PM #38
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Steffy Hristova Thank you for your comment.  I love brevity, it lessens the time to full understanding. A

Jun 06, 2019 03:15 PM #39
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Matthew Klinowski, PA very well said, and thank you for expressing your thoughts so succinctly.  We heartily agree.  A

Jun 06, 2019 03:16 PM #40
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray thank you for your nice words.  Isn't clarity beautiful?

Jun 06, 2019 03:17 PM #41
Rainmaker
4,864,614
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. you are a very smart man.  Even if the message was in Swahili, we would have all understood. A

Jun 06, 2019 03:18 PM #42
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