Ready-Set-Go | The Problems Start If You Stop | Never Stop Marketing

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5jzw

 

 

Will Hamm asked a question yesterday on the Q & A section, and it was “do you stop marketing one week before going on vacation?”  My answer to this was “never stop marketing.”

 

This question made me think about a situation that’s common to real estate agents. One does not need to stop marketing to make the phones stop ringing!  One only needs to not market properly, and the phones will stop ringing!!

 

I’m mentoring a real estate agent who was dealing with that situation. She is following every suggestion I’ve made, especially with offline marketing.

 

I’ve prepared a few postcards for her. She’s committed to a half page in a local newspaper in another town from mine, and she filled that space with one of the postcards.  It’s a great marketing piece, and I can’t wait to see that ad.

 

The best news is that her phone is ringing from several people she knows. That was great news. If people she knows are calling her; those who don’t know her are “noticing the ad” and once that space projects a new postcard every week, her branding will strengthen.

 

 

Those same newspaper ad recipients will soon have that postcard in their mailboxes!!! Those postcards will then be saved for future use. The phones will begin ringing by those homeowners, when they’re ready to sell.

 

One method of marketing must complement others, and online marketing will be incorporated into her marketing program. That postcard should be visible everywhere!

 

 

If people see it in enough places, perception becomes reality, and the phones will ring. We all know that once the phones start ringing, LISTING BEGET MORE LISTINGS.  Oh, what a vicious cycle. Once it starts, don’t-let-it-stop.  If you have gaps, you’ll need to start over from step one!!

 

Just a thought for the moment…..

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
4,870,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian England yes, we do market for the future.... 

marti garaughty thank you so much for the feature in The Art of Marketing You.... I always appreciate that....

Jun 04, 2019 07:36 AM #6
Rainmaker
3,241,794
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - even before I reached the line in your post I heard "Perception Becomes Reality".  

Jun 04, 2019 08:13 AM #7
Rainmaker
1,404,170
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Yes indeed. Marketing must continue. I'll be starting all over from scratch in a new location later this year. It'll be very important to make myself known via various marketing plans.

Jun 04, 2019 08:36 AM #8
Rainmaker
2,094,600
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great information on marketing as usual, Barbara!

Had to laugh about the going on vacation question. Isn't that always the way....you get swamped with business just before starting a vacation!

Jun 04, 2019 08:40 AM #9
Rainmaker
4,870,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michael Jacobs you knew it was coming..... I'm predictable!!

Kat Palmiotti that will cost you a "chunk of change" but the results will be there.... especially, if you're going to an area where no many market....

Jun 04, 2019 08:53 AM #10
Rainmaker
4,870,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sharon Tara that's what typically happens with every vacation.....

Jun 04, 2019 08:53 AM #11
Rainmaker
1,847,567
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Barbara - any business owner who stopping marketing will soon see the pipeline dry up.

Jun 04, 2019 09:45 AM #12
Rainmaker
306,958
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Thanks BT for sharing and caring!    

Jun 04, 2019 09:57 AM #13
Rainmaker
4,021,877
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, great advice, and I too never stop - each and every week I do emails, postcards and phone calls.

Jun 04, 2019 10:01 AM #14
Rainmaker
4,870,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Grant Schneider it doesn't take long!!

Carol-Ann Palmieri easy to do....

Joan Cox good job.... 

Jun 04, 2019 10:22 AM #15
Rainmaker
2,475,745
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I always enjoy reading your posts where marketing is the topic, Barbara.  I like your perspectives!

Jun 04, 2019 12:30 PM #16
Rainmaker
4,870,348
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat I enjoy writing about marketing because that's what I do .... I just share what I do now and how I began with it...

Jun 04, 2019 01:08 PM #17
Ambassador
3,775,913
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- People are reading all kinds of marketing media 7 days a week so why would you stop marketing just because you go on vacation. Besides, that postcard you send today will bring in calls down the road. 

Jun 04, 2019 06:25 PM #18
Ambassador
1,905,949
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

You have it down pat Barbara Todaro  anyone who listens to you will be successful and that is the truth 

Jun 04, 2019 06:42 PM #19
Ambassador
3,775,913
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                                        Thank you, Barbara.

Jun 08, 2019 07:23 PM #20
Ambassador
1,807,077
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Absolutely, I remember a few times when life got in the way of consistent marketing and it was easy to understand why things got so slow - you can't stop the marketing train if you want to stay busy. 

Jun 09, 2019 07:04 AM #21
Rainmaker
3,764,093
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro,

I'm so glad that Kathy Streib featured this post in her "Ah-ha" moments for the week. You are so right..never stop marketing!! The last thing you want people to say is you are not in business anymore. I've had to change my marketing and Coldwell Banker Listing Concierge program is blessing for me! Its a huge learning curve for me but is really working..2 more listings this week-end. Automatic TV ads, silver envelopes with the plan I'm using mailed to the hood, brochures,  individual website..etc. etc. I haven't even had time to blog about it! With Geno's current health I'm grateful this new plan exists and I'm taking full advantage of it.

Jun 09, 2019 09:26 AM #22
Rainmaker
154,189
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent advice once again Barbara.  Congrats.

Jun 09, 2019 12:56 PM #23
Rainmaker
3,055,249
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see why Kathy included it in her list this week!

Jun 10, 2019 06:24 AM #24
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

SO many agents stop marketing when they get busy. Then one day they wake up with no more closings in the offing and no more listings.

These agents have to start over again repeatedly.

I understand how it happens, but wish I could convince agents that to keep marketing even in busy times is worth giving up a TV show or an hour of sleep.

Jun 11, 2019 09:12 PM #25
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