As I have blogged about before, I am part of a team and one of the blessings and curses about being part of a team is that we all help out with open houses. Now, let me first fill you in, currently we have like 60 listings so we are constantly doing open houses. I know that open houses can be a great place to meet buyers as well as get your business cards in the hands of curious neighbors, but lately I have noticed that the attendance of real buyers at our open houses has dwindled. Mostly it's neighbors or friends of the seller just wanting to take a peak. (As for marketing our open houses we send 100 postcards to neighbors, run an add in the paper (Sat and Sun), and place directional signs leading to the house on Friday with balloons)
So my question is: Have buyers decided that driving from open house to open house is not how they want to spend their Sunday afternoons anymore? Also, I would be interested in hearing from other agents as well as prospective buyers about other avenues we could try in order to make our open houses more appealing and thus more effective.
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