Be Visible To Be Remembered | Online & Most Importantly Offline

Reblogger John Henry
Services for Real Estate Pros with John Henry Masterworks Design International, Inc.

If you wish to stay alive and viable, the way Barbara Todaro does it is exemplary.

Original content by Barbara Todaro 104763

“We see you everywhere.”  That’s what our last Free Market Analysis caller said when asked what made her call.  Of course, a mailing had just landed, and it was timed to be there when the local newspaper was delivered. That newspaper had our front page ad; back inside cover full page ad; and a ¾ page press release about a team member who was #1 in the firm for the month of March.

We also have a new sign up on the same street, with a “Coming Soon” rider on the sign. When I market, I focus on offline marketing.  Yes, “old school” marketing is my main focus. One source complements the other.

The theme of the Free Market Analysis postcard for each month is also used for the title of the full page newspaper ad. I time them to land a day or two apart. 

Of course, I post everything online, too.  Facebook Business Page and personal page; ActiveRain; and the team website will all have the marketing pieces.

Be visible everywhere. Do NOT cut back on marketing when the market is not as busy as it has been in the past. Our market is a sellers’ market, and there continues to be a shortage of listings.

Those who have been “Absent With No Marketing,” due to little or no income, will have voids that reflect the length of time Absent from sight. That’s a significant penalty, and the only remedy is to get back on track, quickly and thoroughly. 

Market as if you were introducing yourself to a new marketplace. Don’t miss a beat. You’ll make up for the lost time, and people will again remember you.

The benefit of sales is that “you’ll always have another chance to get it right.”

Just a thought for the moment….

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
4,360,079
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

Nice rebog.  Barbara Todaro knows how marketing works.  Her advice is perfect. A

Jun 04, 2019 12:18 PM #1
Rainmaker
4,913,020
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi John Henry thank you so much for the reblog..... I appreciate that.... 

Jun 04, 2019 01:29 PM #2
Ambassador
1,914,729
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

John Henry  Great reblog Barbara Todaro  knows her stuff - just sent out a mailing as she has drilled it in my head and she is right and the BEST 

Jun 04, 2019 06:35 PM #3
Rainmaker
2,857,140
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning John.

I read Barbara's blogs every day.  This one is just one of the many reasons.  Lots of data

Jun 05, 2019 01:43 AM #4
Rainmaker
3,213,923
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Consistency and a variety of mediums are constant reminders of who you are and what you do to your target audiences.

Jun 05, 2019 02:56 AM #5
Rainmaker
1,873,054
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon John Henry -  following Barbara Todaro is an absolute must if you want to market like you mean it.

Jun 05, 2019 01:53 PM #6
Rainmaker
4,913,020
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks so much, everyone, for your nice comments....you know they're always appreciated....

Jun 05, 2019 01:59 PM #7
Rainmaker
210,832
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

The advice in the post is so true. The longer you go without marketing your business, the longer your "slump" will be. Stay visible. Stay out there.

Jun 05, 2019 06:26 PM #8
Rainmaker
3,186,631
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Great Reblog John, it has been a while since we connected hope you are busy, Endre

Jun 09, 2019 10:26 PM #9
Rainmaker
157,311
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Endre Barath, Jr.   Renae Bolton   Grant Schneider   Sally K. & David L. Hanson   James Dray   Thanks all for your comments, it's great to hear from everyone and what works best.

Jun 10, 2019 12:20 AM #10
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John Henry

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