Ask An Ambassador: Comments Today Or Calls Tomorrow?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

left right jab uppercut for the TKOEvery day there's a bit of a battle going on in my brain.

There's the part of me that craves the attention a good blog post can bring.  Write something that gets the community to respond!  Comments, Likes, Upvotes....yeah....doesn't that feel good??


But the pragmatic engineer comes out KNOW that won't bring you customers, right???  That little dopamine rush, is it worth it?

Why not write another subdivision post?

Another market report?

But they're boooooorrrrrriiiiinnnnggggg!!

And they can be, and often are, except for that home buyer or seller that is looking for JUST that information.

Information you provided and no other agent did!

Now the "downside" of those posts being found?  Those calls aren't always ready now buyers and sellers.

Title companies looking for the HOA contact info.

A buyer whose agent doesn't know enough about patio homes, so the buyer is finding what they can on the Internet on their own before going back to their agent to purchase.

Or the agent that doesn't understand IDX and thinks we are "THE" official agent for a community  (even though everything on the page makes it clear who and what we are).

But many times, those evergreen posts from years past and even more recent generate calls that just might turn into a client.

The buyer that wants an autosearch for a particular community.

The seller that wants to sell that lot they had planned to build on, but plans changed.

The seller that looks for someone that knows about their subdivision to help them sell.

All things that happen thanks to blogging and creating web pages.

Those posts rarely provide much in the way of comments, but they help pay the bills.

So most days, the comment craving part of me gets pushed to the back of the line, and the topic of the day (hopefully) will someday lead to one of those good calls.  Yes, it means a bit less social engagement for me here in the Rain, but that's a trade I've been willing to make.


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s always been a little bit of both play with me and just knowing your clients.

Jun 04, 2019 11:11 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Tammy Lankford, That’s the way to hang in there and just never stop doing your thing, Tammy!

Jun 04, 2019 11:12 PM #4
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

So true. Sometimes I think that's why we can end up chasing social media squirrels when we should  be blogging content.

Jun 04, 2019 11:51 PM #5
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great insights!!!

But many times, those evergreen posts from years past and even more recent generate calls that just might turn into a client.

Jun 05, 2019 04:10 AM #6
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

Yes, sometimes we have to write for potential buyers and sellers - I've been putting off my next "Tips for Sellers/Buyers" post because I just haven't had the motivation to write one - but you just gave it to me!

Jun 05, 2019 04:12 AM #7
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

My thoughts exactly Bill & Liz. It's great to develop relationships on here and go back and forth with comments then see the numbers go up. Yet, we have to get back to the real purpose which is working our business. Make it a great day!

Jun 05, 2019 04:36 AM #8
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

The struggle is real!  We need a balance.  Great post.

Jun 05, 2019 05:50 AM #9
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- we can learn from comments and they do give us some gratification knowing that someone has read our posts but why most are here is not that but to get business. 

Jun 05, 2019 06:05 AM #10
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I still am not convinced about the business benefits vs. social benefits, and which is most important...

Jun 05, 2019 09:47 AM #11
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Bill,

Somethings just work for some and not for others but I do feel a healthy mix of personal and those business posts (market reports etc.) make the phone ring!

Jun 05, 2019 10:21 AM #12
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bliz well said - it is like fighting with yourself to see what wins, another boring market report and something with pizazz! I still can't get back into market reports at the level we used to do them anymore - not sure I ever will again. I am happy to say I am back to blogging something again and that's a very good start for moi!

Jun 05, 2019 11:22 AM #13
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

There's definitely a trade-off with how we use our finite time. 

Jun 05, 2019 12:17 PM #14
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Always interesting to read the viewpoint from an analytical mind as opposed to my more creative viewpoint. Darn, I guess I will have to write some more of those boooring posts.

Jun 05, 2019 12:19 PM #15
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
You can't eat comments, can you? Prospects that find and read those boring market reports and turn into clients do pay the bills. 

The comments and interaction do have value, just in a different way, and there is a balance to be found. 

Jun 05, 2019 06:08 PM #16
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale


Jun 05, 2019 08:02 PM #17
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I do wonder how some frequent social bloggers ever get any work done. You can't be 2 places at once, as far as I know!

Jun 05, 2019 08:15 PM #18
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill, I guess I am the odd ball, I write and some posts get recognized by buyers, other post get recognized by sellers and some get recognized by spammers and the majority get recognized by the Active Rain Community... I guess I am getting old and my focus is not on money my focus is on relationship building on all levels... and ironically the unintended consequences it turns into listings, sales and referrals. I wonder if I was as focused as you what it would translate to? Endre

Jun 05, 2019 10:37 PM #19
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Bill, I've learned so much in the rain from comments as well as posts. Interacting with others is what draws me to this platform which hasn't been on a daily basis for the past couple of months. 

Jun 06, 2019 05:58 AM #20
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The word "retirement" may be appropriate as in retire from "this".....

Jun 06, 2019 06:40 AM #21
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Well said, Liz and Bill Spear. It is most definitely true that some long forgotten touch of a select audience can ultimately turn into a client. It has happened to me a few times. This post has reminded me that I am not reaching out near enough and certainly as much as I used to, Time to step it up again!

Jun 06, 2019 08:33 AM #22
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