Every day there's a bit of a battle going on in my brain.
There's the part of me that craves the attention a good blog post can bring. Write something that gets the community to respond! Comments, Likes, Upvotes....yeah....doesn't that feel good??
But the pragmatic engineer comes out swinging....you KNOW that won't bring you customers, right??? That little dopamine rush, is it worth it?
Why not write another subdivision post?
Another market report?
But they're boooooorrrrrriiiiinnnnggggg!!
And they can be, and often are, except for that home buyer or seller that is looking for JUST that information.
Information you provided and no other agent did!
Now the "downside" of those posts being found? Those calls aren't always ready now buyers and sellers.
Title companies looking for the HOA contact info.
A buyer whose agent doesn't know enough about patio homes, so the buyer is finding what they can on the Internet on their own before going back to their agent to purchase.
Or the agent that doesn't understand IDX and thinks we are "THE" official agent for a community (even though everything on the page makes it clear who and what we are).
But many times, those evergreen posts from years past and even more recent generate calls that just might turn into a client.
The buyer that wants an autosearch for a particular community.
The seller that wants to sell that lot they had planned to build on, but plans changed.
The seller that looks for someone that knows about their subdivision to help them sell.
All things that happen thanks to blogging and creating web pages.
Those posts rarely provide much in the way of comments, but they help pay the bills.
So most days, the comment craving part of me gets pushed to the back of the line, and the topic of the day (hopefully) will someday lead to one of those good calls. Yes, it means a bit less social engagement for me here in the Rain, but that's a trade I've been willing to make.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz