Know Your Audience!

By
Real Estate Agent with www.mrbrownsellsgr.com 6502377287

Know Your Audience!

Effective communication is an essential piece of any good relationship, no matter what kind of relationship it is. People with whom we interact at home, at the office, at school, at church, or anywhere else have different personalities, motivations, goals, etc.; but we must learn to work together despite differences in order to get things done. One of the most important things to remember is to always be aware of not only what you say but also how and why it is being said. We must all recognize that effective communication happens differently, depending on our audience.

 

No matter the environment, effective use of the tone and style of the words we choose is absolutely necessary. Think back on the last time you had a disagreement with someone over text or email. Honestly, how completely impossible is it sometimes to interpret the intent of a text message? Sarcasm, anger, happiness- truly the entire spectrum of emotions- are difficult to convey. Emojis were created to “help” with that problem- but now that they are often used ironically- they’re not very helpful either. Make absolutely sure that there is no ambiguity in the electronic messages you send- the damage can be tough to repair…

 

Which brings me right to my next point- the method of communication used must also be tailored to the individual or group with whom we are working. Phone calls may be best for some, while email is ideal for others. There may even still be people out there who respond to a written note dropped in the mail! The important thing here is not to make any assumptions about the best practice for your target audience- you may have to ask them! (Or engage in some old-fashioned trial-and-error!) I have seen many endeavors fail or not come to full fruition because of the unwillingness to adjust to others’ methods of communication.

 

Have you ever had an interaction go south from the beginning because of the way someone addressed you? Consider the manner of address you are using when you speak to people. I find it a good rule to always err on the side of a more respectful, formal mode to start  and then allow the person to let me know if I may use something more familiar. For example, while working I always start with Mr./Mrs./Dr./Miss; and allow the client to correct me if they’d like to be addressed differently. At church,  I will place “Miss” or “Mr.” in front of the first names of other adults (especially those older than myself), to convey the respect as well as the familiarity in our relationship.

 

Age differences are also important to keep in mind. It is important to consider that within the workplace hierarchy, there are often instances where a younger person may hold a position of greater authority than an older person. These situations do not have to result in difficulty if both sides are willing to do basic things to ensure that respect is shown both ways. Employee/client relations can also benefit from remembering this. I cannot tell you how many times I successfully closed business in the past with people significantly older than myself by working diligently to prove that I knew my stuff and would work just as hard for them.

 

 

We live in a society that is always crying out in offense. Being patient with each other and aware of how we are communicating, as well as showing some patience and grace with one another can be an effective antidote to the problem. Keeping these things in mind can be the difference between closing a sale or gaining a friend- and NOT doing these things. And if all else fails, employing the golden rule and simply treating others the way you’d like to be treated won’t steer you wrong.

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Robert L. Brown
Associate Broker
Bellabay Realty
Primary: 616 528 0736
Office: 616 871 1309
brownsellsgr@gmail.com
www.mrbrownsellsgr.com
www.bellabayrealty.com

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Ambassador
2,803,180
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hi Robert L. Brown this is an excellent post on the importance of communication. I especially like the sentence below. If more folks, these days would start with respect things could be vastly different in all walks of life and business.

I find it a good rule to always err on the side of a more respectful, formal mode to start 

Jun 11, 2019 03:33 PM #1
Rainmaker
1,529,748
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Well said, Robert. I have to remind myself from time to time that texts and emails are a flat surface with no emotion. More than once I've been irritated with a text or email because of the way it came across. Often there was no intended offense. 

Jun 11, 2019 07:17 PM #2
Rainmaker
2,736,292
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Each audience, like every person, has a personality and a perspective for each situation.

Jun 11, 2019 10:58 PM #3
Rainmaker
2,736,292
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes we get too caught up in social media or email lists and really it’s not the biggest thing. Mike Cooper, GRI

Jun 11, 2019 10:59 PM #4
Rainmaker
1,406,388
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

It is often hard to pick up on nuances in written word - sometimes picking up the phone and speaking in person works much better. We have to know when to do which!

Jun 12, 2019 03:00 AM #5
Rainmaker
2,426,584
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Everything done or put out there (marketing, word of mouth etc.) is just a sampling of what is to come with the end result being the person behind and in front of it all...That's the end game which is the beginning-game as well. 

Jun 12, 2019 05:50 AM #6
Rainmaker
507,500
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

Communication has ALWAYS been the key. Learn it well.

Jun 12, 2019 06:36 AM #7
Rainmaker
394,962
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Robert, thank you for sharing very clearly the elements that lead to effective communication.

New and Seasoned agents should make this a must read.

Jun 12, 2019 07:49 AM #8
Rainmaker
746,432
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good reminder to treat all with respect and to make an effort to understand their situation and that it may change from day to day. 

Jun 12, 2019 09:46 AM #9
Rainmaker
3,766,935
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Robert L. Brown,

Congratulations on a well written post to be features. You are so right if you treat others respectfully its amazing how a friendship can develop and bloom. Its all in communication..its how you make others feel whether its in writing or personal face to face meeting.

Jun 15, 2019 06:12 AM #10
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Robert L. Brown

Grand Rapids Real Estate Bellabay Realty, West Mic
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