13 Real Estate Influencers Who Built a Business on Social Media

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Social media presents a wealth of opportunities for real estate agents. You can use Facebook, YouTube and other platforms to market listings and generate leads. You can also use them to build a niche and promote your brand. But social media also can be used to generate secondary income or spin off a new business. In this blog post, we’ll review some real estate professionals using social media for this latter purpose. Here are 13 real estate influencers who built a business on social media.

*Influencers listed alphabetically.

1. Stefan Aarnio

Stefan is a Winnipeg-based real estate investor who has also built a successful business as an author and real estate coach. He uses YouTube and Instagram to provide lessons on house flipping and to promote his podcast and books. His multi-faceted business has received accolades from entrepreneur.com, Canadian Real Estate Wealth Magazine and more.
Stefan Aarnio

2. Ricky Carruth

Ricky is a real estate agent in Orange Beach, Alabama. He is the number one ReMax agent in the state three times and he has sold more than 100 properties per year every year since 2014. Ricky promotes a second business as a real estate coach and speaker on Instagram where he has 31,000 followers.
Ricky Carruth

3. Bryan Casella

Bryan is a real estate agent in Southern California with eXp Realty. Since 2012, he has been making videos on YouTube that touch on real estate best practices, cars and his general lifestyle. The high quality content has helped him attract 123,000 subscribers and build one of the most popular real estate channels on YouTube.
Bryan Casella

4. Sam DeBianchi

Sam started DeBianchi Real Estate in 2011 and had a cool $25 million in sales in just three years. Since establishing herself in Miami real estate, she has used social media to drive more business as a keynote speaker and real estate commentator on the Fox Business television network.
Sam DeBianchi

5. Tom Ferry

Tom Ferry is a prolific YouTuber where he has nearly 1,000 videos and more than 275,000 subscribers. He built his business around real estate coaching, private event speaking and sales training. He has been ranked as the #1 real estate educator by Swanepoel Power 200 and is a best selling author.
Tom Ferry

6. Luna Ge

Luna is a Philadelphia-based real estate agent recently named as a top 100 real estate agent by Property Spark. On Instagram, she doubles as a fitness model, providing workout tips and motivational quotes for other exercise obsessives.
Luna Ge

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7. Katie Lance

Katie is one of the top social media marketers in real estate. Named one of Inman’s 100 most influential real estate leaders, Katie provides online courses and books on how to build a business through social media.
Katie Lance

8. Max Maxwell

Max is a real estate investor who has built a business wholesaling. On his YouTube channel, he coaches new real estate wholesalers by sharing advice and experiences and hosting a podcast with others in the business.
Max Maxwell

9. Chastin J. Miles

Chastin began as a real estate agent in 2014. He soon branched off into a career providing tools for other agents. On his YouTube channel he provides scripts for client calls, role-playing for client negotiations and lead follow up steps. He also packages his courses into books and toolkits for sale on his website.
Chastin J Miles

10. Kevin Paffrath

Kevin is a real estate agent in California who has sold over $100 million in the last five years. On YouTube, his videos focus on real estate investment tips and wealth strategies, as well as general commentary on the economy, which has helped him develop a subscriber base 99,000 people strong.
Kevin Paffrath

11. Graham Stephan

Graham is a real estate agent in California. He started in real estate when he was 18 years old and within 10 years, he sold $120 million in residential real estate. He started his YouTube channel in 2016 where he shares investment advice, wealth strategies and general details of his life. With more than $500,000 subscribers, Graham’s channel is one of the most followed in real estate.
Graham Stephan  

12. Loida Velazquez

Loida is a real estate agent with eXp Realty in California. She also has a fast-growing YouTube channel targeted to other agents. In her videos, Loida shares advice on succeeding in real estate and provides the details of her struggles and success in the business.
Loida Velasquez

13. Kevin Ward

Kevin got his start in real estate selling residential homes in the Dallas-Fort Worth area. Within three years he was selling 100 homes annually. In 2010, he started a YouTube channel, which he uses to help build his training course, YesMasters Real Estate Success Training.
Kevin Ward

So now you have a solid base of inspiration for starting your social media business and becoming a real estate influencer. Did we forget someone? Leave us a note in the comments. Or for more Realtyna content, check out How to Reduce Bounce Rate on Your IDX Real Estate Blog and How to Blog Faster and Produce More Content For Your IDX Real Estate Website.


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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Social Media is certainly a powerful tool.  This line-up reminds me of the old adage that the money isn't in mining gold, it's selling the picks and shovels.

Jun 05, 2019 08:02 AM #1
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Always great to hear of success stories of social media people that work it and get results.


Jun 05, 2019 09:04 AM #2
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

This was extremely inspirational. Thanks for sharing about all of these people who make social media work for them!

Jun 05, 2019 06:21 PM #3
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Social Media can certainly work, as these examples show.

Jun 08, 2019 03:45 AM #4
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting to see how they parleyed another strength with their real estate expertise. Thanks for sharing. D 

Jun 08, 2019 07:56 AM #5
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Congrats to these successful pp and I"m sure I could learn something from all of them.

Jun 13, 2019 08:43 AM #6
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