YouTube Thursdays - Farming with Videos

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors
https://activerain.com/droplet/5jC8

YouTube Thursdays - Video Farming 

 

Recently, we have noticed an uptick in on-line traffic on our sites, and an increase in calls.  Specifically people interested in multigenerational homes and lifestyles, and people wanting more information about various neighborhoods.

 

The neighborhood hits are interesting - it's not for properties in a town, or an area, but very specific. This isn't anything new, but it is a good reminder - our strength in organic marketing comes from having a razor sharp focus. 

 

We are amping up our Neighborhood video marketing efforts to compliment our current mailing campaigns. We think it's a one-two Farming punch.  

 

1. Our Brand - Making sure we stay true to our brand, and continue to build trust with our target demographics. For us, that's multigenerational homes and lifestyles, and ViewHomes - homes on acreage with privacy and soothing views. 

 

2. Identify the major ViewHomes neighborhoods with enough market activity to sustain consistent sales.  Produce videos to best showcase the homes and the lifestyles in those target neighborhoods.  

 

Identify your keywords and produce 3-6 videos for each neighborhood.  Example: 

   1. Luxury Homes on Livingston Mountain

   2. Livingston Mountain Homes in Nature 

   3. Livingston Mountain - It's Sunnier Up Here! 

   4. Homes for Sale on Livingston Mountain -The Local Real Estate Experts 

   5. Livingston Mountain Homes for Sale with Nature As Neighbors 

   6. Multigenerational Homes for Sale on Livingston Mountain 

  

Things to Keep in Mind: 

 

  What is the zip code and major geographical area for the neighborhood?

  What major roads and highways are accessible?

  Is there interesting history to share? 

  Home styles and year built?

  Home values?

  Amenities specific to the neighborhood?

  What schools do children attend? 

 

In our opinion. this guy hits most marks. Plus, we appreciate his genuine style and delivery - and his brief on-camera appearances. He didn't wear out his welcome. 

 

 

 

When you have produced videos for a specific neighborhood be sure to share them on your websites, Facebook, Instagram, YouTube  and embed them in your blog posts. Then, move on to the next neighborhood.

 

Neighborhood tours are great tools to share with relocation clients. And, they create another marketing layer to add when you have a listing in a specific neighborhood. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/26/2019 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
Blogging & SEO
The Art Of Marketing You
Around The Water Cooler
VBloggers
YouTube Thursdays
Tags:
videomarketing
organicmarketing
youtubethursdays
videofarming

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
233,894
Randy Elliott
RE/MAX Gold - Lodi, CA
REALTOR : Lodi / Stockton, CA

Loved this! I've been thinking of doing this for a very long time in my own neighborhood. Glad you added the San Carlos video example. He did a great job!

Jun 06, 2019 06:18 PM #12
Rainmaker
444,076
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for all the tips. I enjoyed watching the video and feel I could do and feel comfortable doing the start and finish parts. Thanks for sharing.

Jun 06, 2019 06:59 PM #13
Rainmaker
220,936
Janice Zaltman Realtor, LEED AP
United Realty Group - Boca Raton, FL

Like the video. Have you seen ones done in gated subdivisions? Miss neighborhoods with natural landscaping and trees. 

Jun 06, 2019 08:06 PM #14
Rainmaker
300,713
Samantha Smith
214.422.0729 www.SamIAmHouses.com - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

You are so right ... VIDEO is the move now! I've been encorporating more videos & facebook lives but need to revamp my YouTube page & start putting videos on there!

Thanks for this post & the tips!!!

Jun 06, 2019 08:46 PM #15
Rainmaker
339,357
Esperanza Butler® 818 926 5425
Century 21 Peak - West Hills, CA
Homes For Sale in West Hills, Ca (818) 926-5425

Very nice video.

Jun 06, 2019 10:57 PM #16
Rainmaker
608,946
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Great post. This is definitely an area I need to work on.

Jun 07, 2019 04:32 AM #17
Rainmaker
3,192,834
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Consistency...AHHHH recognizable openings and closings...great work !

Jun 07, 2019 04:33 AM #18
Rainmaker
1,516,235
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Debb, I like how genuine this video is too. It makes him approachable IMHO. Neighborhood videos are such a great way to create brand awareness and provide value. Excellent information and something we should all implement. 

Jun 07, 2019 06:11 AM #19
Rainmaker
2,455,153
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is such a perfect 1-2 punch and video is certainly the way to go!  Your videos will always catch attention!

Jun 07, 2019 06:22 AM #20
Ambassador
3,918,719
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Debb and Bernie:

There is so much good advice in your post backed up by your experience and result. Raziel does a great job on his videos and has for some time. He IS Burlingame!!

Jeff

Jun 07, 2019 07:35 AM #21
Rainmaker
368,206
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thank you for writing another inspiring post AND giving us another example from a member to follow.

Jun 07, 2019 08:32 AM #22
Rainer
261,882
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Ok, 3-6 videos per community it is and thanks for the examples you provided. Guess I thought if I did 1 per community it was OK yet I wasn't getting the results I wanted. Now I know and you have given me some ideas to incorporate and improve my videoS!

 

Jun 07, 2019 08:40 AM #23
Rainmaker
3,076,124
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb,  I got shot down on my last video by someone that said I should dumb all my video because I am bad at them.  I was disappointment, I know i got a lot to learn.

 

 

Jun 07, 2019 09:57 AM #24
Rainmaker
746,432
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great suggestions, and a good example, quick and to the point.

Jun 07, 2019 10:36 AM #25
Rainmaker
473,461
Elaine Stewart
RE/MAX #1 Agent 2018 to 2010 - Palm Desert, CA
RE/MAX Consultants Palm Desert

Thanks for the tip.

Jun 08, 2019 07:40 AM #26
Ambassador
1,808,924
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey Nick, thanks and good to see you.


Hi Elaine. You are more than welcome. D

Jun 08, 2019 07:45 AM #27
Ambassador
3,193,732
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I need to split my neighborhood videos up, revise and refresh some of the content too, Debb. Thanks for the reminder! 

I do like his quick video and if I were moving to his area and had never been there, I would have gleaned a lot of great information in his 1-minute timeframe. Great example to share!

Jun 08, 2019 05:04 PM #28
Rainmaker
329,163
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great videos and great information. I have been successful getting very targeted responses to my posts when I started to do them about neighborhoods. I am starting to add more video than just the photos of the properties. 

Jun 09, 2019 10:11 AM #29
Ambassador
1,808,924
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Debe Maxwell, CRS we need to do the same, and get busy shooting more neighborhood vids.  Glad you like the example, I do too. 

 

Hi Kim Peasley-Parker - nice to meet you and appreciate the visit. I just visited you. D 

Jun 09, 2019 10:32 AM #30
Rainmaker
5,271,309
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition.

Thanks so much for sharing your experience and advice.

Jun 09, 2019 01:19 PM #31
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
1,808,924

Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
We'd Love to Help You Find, or Sell, Your ViewHome.™
*
*
*
*
Spam prevention

Additional Information