Direct marketing is our promotional advertising strategy that involves presenting distinctive information about Brosda & Bentley Realtors, our exclusive Miami property listings, and our exceptional and professional real estate services to a targeted, global audience without the use of an advertising middleman.
It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely Miami real estate buyer.
While some competitor’s marketing techniques aim to increase a Realtor’s own public image (crossed arms photo and ‘I-am-the-only-one-who-can-get-it-sold’ slogan), geo-targeted direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, most prospects might also:
- Visit a specific real estate website
- Call for more information on a property
- Return a postcard requesting more information
- Enter their name and email address into our database
- Make a real estate purchase eventually through continuous marketing of relevant properties perfectly matched to their desired price-range
Unlike mass advertising, which is presented to everyone and their brother, targeted, direct marketing is presented only to people who are suspected to have an interest in the acquisition of Miami real estate, based on information gathered about them through GlobalConnect®, an innovative app that helps Brosda & Bentley real estate agents build and maintain relationships with prospects worldwide.
GlobalConnect® results are scientifically measurable for the seller of a property and its agent. Geo-targeted direct marketing uses a number of built-in ways to track the success of each campaign, allowing finetuning to sell Miami real estate much faster than the average listing.
Brosda & Bentley Realtors is headed by Katerina Brosda. As President & CEO Mrs. Brosda is charged with the day-to-day operations of a boutique real estate services, development and international marketing firm that caters to an international clientele in the greater Miami area and in particular on the beaches.
Katerina Brosda is a consummate real estate professional, a top 0.5% sales producer and recipient of the Masters Diamond Award and the Double Centurion ® Platinum Producer Award prior to founding Brosda and Bentley Realtors, LLC.