The Focus Is Not On The Agent | It's All About The Homeowner/Client

Services for Real Estate Pros with RE/MAX Executive Realty 104763


We’re still experiencing a sellers’ market in Franklin MA. School ends in a week, and summer vacations will be the focus for most families. 

Direct mail marketing must continue no matter what the season of the year may be. The good weather is certainly more desirable for selling a home than our severe winter months.

The theme of the postcard for the month of June will be “what the seller can expect from us” and using the analogy of “stepping up to home plate.”

When creating a postcard, it’s important to think as a homeowner/potential seller would think.  Everyone wants an agent who will represent them properly, no matter what the situation may be.  “It’s all about the client.”

The only quality a client is most concerned about is what’s in it for them. How will the client benefit from this real estate agent?

Our postcard answers that question. Our postcard states what we do for the client throughout the entire process, from start to finish.

Listing agents are marketing agents. Once the deal goes together, the work begins. The work for a listing agent is to represent the seller properly from the listing table to the closing table.  It all begins with this postcard for a Free Market Analysis.

Just a last thought before printing….

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



This entry hasn't been re-blogged:

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The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara it is all about the client and not about us, which means we need to look at thing through their eyes.

Jun 10, 2019 03:32 PM #1
marti garaughty - Montreal, QC
a highly caffeinated creative type...


marti garaughty, composer, pianist, soundscapes, abstract art


Jun 10, 2019 03:39 PM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

George Souto think as the client might think, and you'll make a score...

marti garaughty thanks so much for the featur in The Art of Marketing You..... I appreciate that...

Jun 10, 2019 04:07 PM #3
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

You always offer superb marketing tips, Barbara!  I hope you have a great week!

Jun 10, 2019 05:28 PM #4
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Jun 10, 2019 05:29 PM #5
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat marketing consistently changes.... at this point, it's all about the seller/client.... or you won't get the business...

Thanks so much for the feature in the Old Farts Club group.... I appreciate that...

Jun 10, 2019 05:35 PM #6
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Sellers need to know it is THEIR interests that are YOUR priority.

Jun 10, 2019 07:12 PM #7
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara that is always the goal, I see too many who think it is about them, when it is all about the client...Endre

Jun 10, 2019 11:21 PM #8
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

That's the goal, providing for your client, not you.  

Jun 11, 2019 02:14 AM #9
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

Yes, marketing needs to be about the seller/buyer - love the postcard!

Jun 11, 2019 03:12 AM #10
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - What's In It For Me - WII-FM is a favorite radio station when it comes for call letters.  Keeping clients as the focus is always a good strategy.

Jun 11, 2019 05:23 AM #11
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Barbara, Direct mail has always been the best venue for new listings for our company.

Personalized with a First Class stamp.  It is A LOT more expensive per contact, but very few wind up in the trash can at the post office.

Jun 11, 2019 07:53 AM #12
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Barbara. How smart and refreshing this is. I have known agents whose business cards are so full of useless information and initials you know where they are coming from.

Jun 11, 2019 08:11 AM #18
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

AS always Barbara, that is smart strategic thinking on your part.  I think your campaign is wonderful and perfect for your marketplace...A

Jun 11, 2019 12:15 PM #19
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

LOVE the new postcard. I know this one would certainly get my attention. 

Jun 12, 2019 08:23 AM #20
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

That’s an eye-catching postcard, Barbara...but I’m not surprised given the source. The focus is where it should always be, on the buyer or seller and what they need.


Jun 12, 2019 02:06 PM #21
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Barbara Todaro

Marketing Agent for The Todaro Team
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