Branding Moments: Do Your Brand Colors Reflect Your Marketplace?

By
Services for Real Estate Pros with Napa Consultants

 

The colors of a brand are part of its identity.  It is the first thing, people notice.  Colors are impressions and they are associated with feelings, impressions and experiences, that the onlooker identifies with or does not.  Pictured above is a scene from Carpinteria State Beach at low tide a week ago.  If we were to do a brand for Capinteria real estate, this would be a palette of colors we would draw from if appropriate. 

In real estate, brand colors should  include and reflect the marketplace of the real estate agent and or company.  These colors can be dominant or subtle.  It depends on the overall strategy and the personality of the agent and the marketplace.  Pictured above are anemones on the reefs which are only visible at low tide.  Their color reminds us of the Tiffany blue.

Although we have Pantone color swatches in our arsenal as well as software to help us get the right hues, we find that nature's colors are one of the best sources of inspiration when it comes to getting it right. This is one of the reasons we take so many photos of different flowers, trees, vegetables, landscapes, seascapes when we travel of our client's marketplace.   Pictured above is another palette of colors to choose from.

Pictured above, that section of orange red is part of a sea star (formerly known as starfish) that has tucked itself in among the mussels and other crustaceans.  In our area, we have seen burgundy sea stars, yellow ones and these reddish orange ones.

 

Whether one uses just one or two colors depends on the overall strategy.  For one of our clients who sells land as his niche, we tested the dirt color and used it as one of the brand color with an accent of orange (his favorite color). We added a hand drawn illustration of the California Oak which is the signature tree on those large ranches, vineyards, and estates he sells throughout the tri-county area.

 

Using brand colors that reflect the marketplace is another way to communicate your authenticity.  Remember colors are a form of perception that people identify with and are attracted to.  Do your brand colors reflect your marketplace?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
5,263,888
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your branding experience and advice.

Jun 11, 2019 09:07 AM #1
Rainmaker
3,240,848
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - and the colors found in nature are endless.  I imagine that creates limitless possibilities.  And so many combinations.  

Jun 11, 2019 09:11 AM #2
Rainmaker
1,153,735
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - You have done similar blogs in the past and I always find this fascinating to see the process in action.  Very nice.  Gorgeous pics! 

Jun 11, 2019 09:16 AM #3
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs yes, they are endless, and these colors keep us on our toes, and we are never bored with what we do.  A

Jun 11, 2019 09:32 AM #4
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® Like the DNA in each one of us, we are constantly challenged in our work...sometimes, it is  a quintessential piece of art  or edifice that defines the marketplace, like the Eiffel tower does for Paris.  A

Jun 11, 2019 09:34 AM #5
Rainmaker
2,475,210
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I like the idea of area enterprise incorporating the colors in their brand from those in the local environment.

Jun 11, 2019 10:49 AM #6
Rainmaker
1,846,921
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Ron and Alexandra -  although this is out of my wheelhouse I acknowlege the influence of colors.  Recently, I heard a discussion about the value of Blue in Lowes vs. the Orange in Home Depot.

Jun 11, 2019 10:52 AM #7
Rainmaker
2,475,210
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Jun 11, 2019 11:00 AM #8
Rainmaker
2,974,070
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Colors are very powerful, no doubt about that, Alexandra. I know how I personally respond very negatively to certain colors.

Jun 11, 2019 11:05 AM #9
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider I am curious about the outcome of the discussion.  Financially from what I have recently read, Home Depot (orange) is doing much better than Lowe's (blue).  Lowe's is closing stores.  Blue is the color of trust (true blue) big blue IBM, and orange means action, excitement, money in some instances even luxury, if it is the right hue.  Thank you for your comment, I appreciate your contribution of this, as I am always learning.  A

Jun 11, 2019 01:17 PM #10
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Thank you for the feature, we appreciate it.  Sometimes, we use a landmark as part of a brand or a lifestyle that is indentified with the brand, like a rocking chair for the Southern Style lifestyle on a porch...A

Jun 11, 2019 01:18 PM #11
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander we feel the same way, and have been repulsed by colors.  Wishing you a great rest of the day.  A

Jun 11, 2019 01:19 PM #12
Ambassador
1,611,684
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

In reading Ray Dalio's book he often mentions getting his lead ideas from nature.

Jun 11, 2019 03:30 PM #13
Rainmaker
4,312,904
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joe Pryor we love when that happens, we always look to nature first...the colors are always so pure and beautiful.  A

Jun 11, 2019 04:16 PM #14
Ambassador
3,775,079
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I love the idea of drawing from the colors of our own marketplace when branding.  And there is no better artist than Mother Nature to draw from. 

Jun 11, 2019 07:16 PM #15
Rainmaker
2,827,173
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Our logo (red portion), is a mixture of colors to get it right.  In our policy manual it spells out those colors

Jun 12, 2019 02:07 AM #16
Ambassador
1,806,319
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Good morning!  You know our brand colors reflect our environment and our personalities - thanks to you two. Bravo - appreciate this post. 

Jun 12, 2019 08:05 AM #17
Rainmaker
1,460,483
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I had never given this much thought until recently, thanks to your blog and others.  So, yes, now my colors on my website are consistent... blues and greens to reflect the sea and sky and lush greenery.

Jun 13, 2019 04:50 PM #18
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