Every time I think I have this blogging thing figured out, I get a curve ball.
So last week there was a google core algo update. Yuck. It's the first time Google announced an update ahead of time
Thankfully my Google traffic only dropped 15%...and miraculously my affiliate income (which mainly comes well SEO traffic) only declined maybe 5-7%, so it could have been worse. While this blogging thing is a bit of a rollercoaster, my traffic and income keeps growing. It's very clear when you step back and compare yourself vs where you were same time last year.
Anyway, my blog's traffic always declines from about Mid November to Dec 26th...every year. I think my worst days are Christmas, followed byThanksgiving and New Year's Day. I think that's the right order. Then, the next worst day of the year is July 4th. In fact that whole week is pretty bad as it's a big vacation week. (Labor Day weekend is pretty bad, too).
It makes sense. People are away and/or outside, spending time with friends and family. So I expect this.
But as a blogger, I don't love it as my traffic and income decline then. So, I try to supplement w/ some articles that are holiday specific. While they may not be evergreen content (like most of my articles are), they do come around every year, so I put them to good use.
So in 2017, I wrote my July 4th fireworks in Westchester County on my blog. In 2017, it did pretty well as I got 10,000 clicks with most of them on July 3rd and 4th. It was fun to watch my google analytics.
Afterwards, maybe a week later, I did a post analysis (using Google Search Console) so that I could improve the following year.
And, in 2018, I was thrilled as I got 26,000 pageviews. It turned out that (at the time), I had my highest daily pageviews on July 4th (over 15,000 in one day). So, it went from July 4th being one of the 4 worst days of the year for pageviews to the best.
This year, I was hoping to do about as well. But, of course I've been so busy that I procrastinated. I was supposed to work on this last week of May to get a head start.
But, I noticed yesterday that someone local in one of my blogging facebook groups posted hers. Ughhh. So yesterday, I updated mine and did a few finishing touches today.
So I started doing some google searches, and much to my surprise, I see that Google has switched things around. They start off at the top of the page with "Events" for those searches. of course the info there isn't very good (neither accurate/updated nor complete).
Everything above the fold is events. Even if I get to the top 3 spots of organic traffic, my info may not be seen.
Oh well. Very annoying.
But, out of my control. It's probably only $300 down the drain (each year). I some of the traffic came from local Facebook groups, so I may spend more time there. Right now, my time is spent. I can't recoup it. But, if it doesn't do well this year, I won't spend time on it next year.