Maybe you don't have time to blog.
Your life is jam packed with stuff you HAVE to do versus WANT to do.
Maybe you've got no shortage of business so blogging is never going to be a necessity. That sphere of influence and referral business is rocking it!
Great for you!
But as for the rest of us who haven't gotten to a sphere based business model (yet) we've to find other ways of generating business.
We can pay people to send us leads. Z, R.com, and a host of other companies are more than willing to take significant dollars on the promise that they'll be sending us to the top.
IF (seriously big IF) you've got the jack AND the follow up systems in place AND the willingness AND know how to measure your Return On Investment, that might be a fantastic option.
Or perhaps you're better off driving down the highway with an open bag of money and all four windows wide open spreading the wealth.
So "no" to those options?
Then you can blog and IF (another big IF) you target properly, write effectively, understand your market AND have the patience to work towards the results, you might find blogging to be a VERY cost effective way of increasing your digital footprint.
But again with the "I'm too busy to blog!!".
Let's face it, there's no shortage of quotes out there that address time and priorities.
Thoreau: "It is not enough to be busy...The question is: What are we busy about?"
Busy is easy. Being busy with the RIGHT things? That can be a bit tougher can't it?
Perhaps what you're really saying is "it's not a priority", and why is that?
We know blogging works, so let's take away the objection that blogging doesn't work.
I don't have any ideas? Ummmm, I can (and have in the past) provide dozens and dozens of ideas, as have many other members of this community. You can long tail from now until Christmas without too much difficulty.
So scratch that objection off the list.
I was never any good at English in school??
Have you seen blog posts? They'll give just about any English teacher a coronary. We'll throw out sentence fragments as statements. Break a paragraph where there shouldn't be for the sake of white space and ease of reading.
We'll even make up words if it suits the topic, and we might even throw in a smiley face here and there :) F- from the teacher but the public doesn't care as long as the words flow and it provides the info they seek.
Bottom line, if you can talk to people in real life, you can blog. Most posts are just telling a story without the interruptions that come from face to face conversations.
Write as you'd naturally talk.
Okay, that's another objection gone!
You need some eye candy to dress up your posts? Most of us are carrying around enough computing power to send a man to the moon and back, and it comes equipped with a camera that has some pretty serious photo capability too. Snap some shots while you're out cruising subdivisions, walking new construction, etc. And if that fails, there's Pixabay.com and similar sites that allow royalty/credit-free use of photos in a commercial capacity.
If you've got your ducks in a row before you sit down to blog, you can quack out a post in 20-30 minutes that can actually do your business good (when you repeat the process enough times).
Just back away from Facebook, Instagram, and whatever the latest reality TV family is there's a good change you'll find that 1/2 hour you need to blog. And if it works better for you, write multiple posts while you're on a roll. Be efficient with your time.
And no, I'm not advocating giving up family time for blogging. You lose that time and you'll never get it back. Don't blink.
Until next Tuesday, Ask An Ambassador if you need help!
Bill of Bill & Liz aka BLiz