Ask An Ambassador: I'm Too Bzzzy To Blog!

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

our apiaryMaybe you don't have time to blog.

Your life is jam packed with stuff you HAVE to do versus WANT to do.

Maybe you've got no shortage of business so blogging is never going to be a necessity.  That sphere of influence and referral business is rocking it! 

Great for you!

But as for the rest of us who haven't gotten to a sphere based business model (yet) we've to find other ways of generating business.

We can pay people to send us leads.  Z, R.com,  and a host of other companies are more than willing to take significant dollars on the promise that they'll be sending us to the top. 

IF (seriously big IF) you've got the jack AND the follow up systems in place AND the willingness AND know how to measure your Return On Investment, that might be a fantastic option.

Or perhaps you're better off driving down the highway with an open bag of money and all four windows wide open spreading the wealth.

So "no" to those options?

Then you can blog and IF (another big IF) you target properly, write effectively, understand your market AND have the patience to work towards the results, you might find blogging to be a VERY cost effective way of increasing your digital footprint.

 

But again with the "I'm too busy to blog!!".

Let's face it, there's no shortage of quotes out there that address time and priorities.

 

Thoreau:  "It is not enough to be busy...The question is:  What are we busy about?"

 

Busy is easy.  Being busy with the RIGHT things?  That can be a bit tougher can't it?

 

Perhaps what you're really saying is "it's not a priority", and why is that?

 

We know blogging works, so let's take away the objection that blogging doesn't work.

 

I don't have any ideas?  Ummmm, I can (and have in the past) provide dozens and dozens of ideas, as have many other members of this community.  You can long tail from now until Christmas without too much difficulty. 

So scratch that objection off the list.

 

I was never any good at English in school??

Have you seen blog posts?  They'll give just about any English teacher a coronary.  We'll throw out sentence fragments as statements.  Break a paragraph where there shouldn't be for the sake of white space and ease of reading.

We'll even make up words if it suits the topic, and we might even throw in a smiley face here and there :)   F- from the teacher but the public doesn't care as long as the words flow and it provides the info they seek.

Bottom line, if you can talk to people in real life, you can blog.  Most posts are just telling a story without the interruptions that come from face to face conversations.

Write as you'd naturally talk.

Okay, that's another objection gone!

 

You need some eye candy to dress up your posts?  Most of us are carrying around enough computing power to send a man to the moon and back, and it comes equipped with a camera that has some pretty serious photo capability too.  Snap some shots while you're out cruising subdivisions, walking new construction, etc.  And if that fails, there's Pixabay.com and similar sites that allow royalty/credit-free use of photos in a commercial capacity.

 

If you've got your ducks in a row before you sit down to blog, you can quack out a post in 20-30 minutes that can actually do your business good (when you repeat the process enough times).

Just back away from Facebook, Instagram, and whatever the latest reality TV family is there's a good change you'll find that 1/2 hour you need to blog.  And if it works better for you, write multiple posts while you're on a roll.  Be efficient with your time.

 

And no, I'm not advocating giving up family time for blogging.  You lose that time and you'll never get it back.  Don't blink.

 

Until next Tuesday, Ask An Ambassador if you need help!

Bill of Bill & Liz aka BLiz

 

 

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Rainmaker
220,936
Janice Zaltman Realtor, LEED AP
United Realty Group - Boca Raton, FL

Thank you Bill. Your words are right on and almost left me speechless. :) That would not be good for creating a more active and consistent  blogging  platform. You are a great inspiration. 

Jun 11, 2019 08:15 PM #1
Rainmaker
2,736,292
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A lot of us are in the same boat but we find a way to make things work.

Jun 11, 2019 10:45 PM #2
Rainmaker
1,406,388
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

If blogging is a priority, it has to be prioritized properly. And great job overcoming a lot of typical objections! 

Jun 12, 2019 02:58 AM #3
Rainmaker
39,053
Sarah Layton | Copywriter & Inman Star Contributor
Best Real Estate Writer, a Layton Media brand - Bradenton, FL
I provide real estate content marketing services

I loved this post! Obviously, since I am a real estate copywriter that provides ghostwritten blogs for real estate agents, coaches, investors, etc. I couldn't agree more with you answers to these objections!!

I am always happy to see when other people understand how insanely profitable it can be to have a real estate blog to generate inbound leads and I am very grateful that you are helping me spread the word to the real estate community!

Jun 12, 2019 03:12 AM #4
Rainmaker
2,426,584
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Having a passion for anything only lets our own personal flow out. Set your sail to that and explore, adventure and discover the never-ending all around us

Jun 12, 2019 05:44 AM #5
Rainmaker
436,937
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

Love the Chapin referance. The book that helped me was The One Thing by Gary Keller. Focus on that one thing and the rest will keep moving forward. 

Jun 12, 2019 06:45 AM #6
Ambassador
1,615,009
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Starting in 2007 blogging and website development were oprimary to my business especially in the short sale years. And yes, I am one of those people who has a wonderful problem which is I can sell more than is available.

Jun 12, 2019 06:46 AM #7
Rainmaker
288,759
Jay Beckingham
Bank of England Mortgage - Delray Beach, FL
Seniors ROCK!

as a new hampshire boy (originally) i believe that i have this right. that Harry was killed in a car accident in new york. he was on his way to play a show at the Hampton Beach Casino in hampton new hampshire...loved his music

 

Jun 12, 2019 10:07 AM #8
Ambassador
3,781,454
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill and Liz- what a wonderful post. I do believe that we make the time to do what we want to do, so when I hear I didn't have the time... that tells me what I need to know. (btw...I am no saint...I've been guilty of not making the time) That is one of my favorite songs. 

Jun 12, 2019 11:07 AM #9
Ambassador
2,803,195
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bill you cracked me up with this great post!

If you've got your ducks in a row before you sit down to blog, you can quack out a post in 20-30 minutes.......

Jun 12, 2019 03:36 PM #10
Rainmaker
328,422
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

I feel it is not so much too busy as it is too distracting and of course not a priority.  I also have gotten so far out of practice I have forgotten some of the "nuts and bolts" of the process. 

Jun 13, 2019 05:59 AM #11
Rainmaker
210,782
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

So true! So many agents think they just don't have time to blog. They could always get a Virtual Assistant to do it for them. Either way it goes, that's potential business just waiting to happen simply because they got to know you!

Jun 13, 2019 11:56 AM #12
Rainmaker
1,462,552
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

What encouraging words for those who think they don't have what it takes to start and continue a blog!  I have no problem coming up with ideas, but run out of time to get it all done.  If I don't blog once a week I really feel like I've missed the bus.

Jun 13, 2019 05:19 PM #13
Ambassador
2,948,118
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Hi Liz and Bill Spear 

Too busy to blog? Maybe I am busy because I blog!

 

Jun 13, 2019 08:10 PM #14
Rainmaker
1,529,748
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Bill, blogging has been one of the most profitable and enjoyable things I've done in business. I can't imagine not doing it.

Jun 14, 2019 06:19 AM #15
Ambassador
876,646
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Hey Bill,

It's been a while but I've been in AR university trying to get back to blogging. It was a great habit several years ago. Habit being the key word. I'm trying to not get overwhelmed with the changes and starting from scratch. BUT...

I know it's a great way to increase my business.

Jun 14, 2019 10:36 AM #16
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