Marketing tips on Facebook for Realtors

Real Estate Agent

Real estate agents can utilize Facebook to connect to potential buyers and foster business links with their peers.

Maintaining these relationships is vital and requires a bit of work.

This article will help you learn how to use Facebook to build relationships, get new followers, and market yourself effectively.

Setting up a Facebook page

If you haven’t already start by signing up for Facebook. To create a business page, you must have a personal account first.

Next, create a Facebook small business page. Under the profile signup box, you will find the ‘‘create a page’’ tab. Once you click on it, you will be asked to identify yourself either as a “business or brand” or as a “community or public figure.” Select business or brand as the category has tools to help you grow your page.

Fill in the fields with information about your business, like the name of the page and the category. A few examples are like real estate agent, real estate broker, Real Estate Company, etc. picking the right category helps Facebook place your page better in search results. Finally, add the address of the business.

Upload your cover and profile photo. Try and include shots with your face in them.

Fill in the business description and other relevant information. You can assign your page a username to help people locate it faster.

You can add a button to either call or message you directly.
Once you are done, create a welcome post, upload relevant links, and share the page with your network.

With the page all set up, these tips will help you keep it fresh.

Constantly update your cover photo

Add helpful tabs to the page to help your viewers find relevant information fast like a featured listings tab.

Remember the 80/20 rule. 80% of your content should be consumer-focused, 20% should center on you and your business.

Respond to comments

Use good photos and videos to showcase the houses and show satisfied customers.

Focus on local interests like fundraisers, charity events, etc.

Share informative and helpful advice.

Post unique, eye-catching, fancy homes and houses to arouse interest, get likes and comments.

To get more followers:

Gather leads - You can get visitors to sign in when you host an open house and send them a link to your page.

Host a contest - This can attract more visitors to your page, which generates more leads.

You can promote your page on your personal profile -While it is advised to keep your personal and professional separate, you can promote your page on your profile. Such a post reminds your friends of your page and gives them a chance to like it if they haven’t already.

Conclusion: Real estate Facebook pages present realtors an online channel to engage and link up with potential buyers and sellers using multimedia posts and advertising. Correctly setting up a realtor Facebook page means creating an online social media platform that readies you to gain referrals and make more sales.


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Gathering leads is pretty important. Never underestimate the small things and the baby steps.

Jun 11, 2019 10:47 PM #1
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