YouTube Thursdays - Market in a Minute Videos

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

Market in a Minute Videos - Things to Consider 

 


 

We've seen a number of videos with agents looking into a camera and talking, and talking, and talking. At least they're trying to utilize the power of video. However, and we don't want to hurt anyone's feelings, but watching anyone talk gets old quickly. Even the talking heads on the nightly news have visuals to back up their stories! 

 

Informative videos, such as market reports, also need to have some of the elements of all good videos. They tell a story in an entertaining, or visually pleasing manner. This agent in Seattle does a pretty good job. Although, we'd both prefer to see a little less of him.

 

No offense Sean.  Although, we doubt, he's going to worry too much about our thoughts, he has 8K views of his Market in a Minute for May. 

 

 

When you have a couple of minutes, watch the video, and then watch it again. Is there a point where you can feel yourself getting antsy? For us, it first happens at the 4-5 second mark.  Consider if he'd use the motion graphic of a calendar flipping through the months to June? We think it would have held our attention better. 

Again, at around the :57 mark, he loses us again. We feel graphics or entertaining visuals reflecting his message would have really made this short video more interesting to watch.

 

Overall though, we have to hand it to him, it's far better than most we see. What do you think? 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

 

 

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Rainmaker
1,293,346
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
I think we're all on info overload these days, so short and sweet works for me. As for the talking head, I think the intro is fine. Beyond that he needs to just stick to the facts with graphics and let us move on. 

Jun 13, 2019 10:35 AM #11
Rainmaker
4,355,709
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb,

First thing I noticed is that his shirt blended into the background, and as a result he did also.  So he was making up for it with a lot of gesticulations.  Too long and too dull for me, and there was no call for action...A

Jun 13, 2019 10:47 AM #12
Rainmaker
1,174,292
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Debb Janes EcoBroker and Bernie Stea JD -On a positive note,  He does well with camera presence,  sounds like a pro and has the confidence it takes.

Area for improvement...

If you are going to feature "market in a minute".  The video should be a minute or less. But the video was 1 minute and 26 seconds long. He should cut 26 seconds. - I agree with Ron and Alexandra Seigel - His shirt does blend with the background. He should also have a call for action. It could be as simple as Give me a call if you are interested in listing or buying a Western Washington area property.  I always include an outro with my phone and website info. This is something else Sean should add. Just my humble opinion. 

Giving us the opportunity to analyze this video will help us with a critical eye for our own videos.  Overall, I thought he did a pretty darn good job, and with

Jun 13, 2019 12:45 PM #13
Rainmaker
4,355,709
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb,

Popping here to thank Sheri Sperry - MCNE® for the mention.  We are all visually oriented, and the whole idea of a video is to stand out.  A

Jun 13, 2019 12:55 PM #14
Rainmaker
156,220
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

It seems the visuals were pretty good, high-end photography, fades, graphics, etc.

I think we expect amazing things from videos nowadays.  This may have worked for this agent.  I am not sure how many views are the norm for this type of short message.  It IS rather short and maybe he could dress up a bit or use a few different camera angles.  I have seen people sitting in their chairs with medium angle views and if the content is interesting you may not mind the static nature of the video.  People can be charismatic on camera or not.  Those that are can get away with less finesse as their message tends to override graphic wizardry...

Jun 13, 2019 01:02 PM #15
Ambassador
3,804,213
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debb and Bernie- while it's better than many I've seen, it is still just ok. Honestly I'd rather read a market report. Let the video tease me enough that I'll got to his site to read it. 

Jun 13, 2019 06:57 PM #16
Rainmaker
615,024
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Debb & Bernie, I thought he did a pretty good job as you also said. So many of these go on and on and are of agents just talking. I want to get into video but, I'm a bit shy behind the camera. Plus, I don't want to be that agent who just talks into the camera. 

Jun 14, 2019 03:33 AM #17
Rainmaker
3,141,276
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

I like your idea of a flipping calendar Debb and Bernie. You are the experts, and I'm learning from the two of you!

Jun 14, 2019 04:11 AM #18
Rainmaker
751,086
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I thought overall it was good, to keep it shorter his intro could be a little shorter and then it doesn't need to go back to him, just feature the facts with a call to action at the end. But, he is doing it and whilst it may not be perfect he is getting views. Gary Vaynerchuck was not perfect when he started out and look where he is today.

Jun 14, 2019 04:53 AM #19
Rainmaker
1,938,780
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Like blogging, the video better be worthwhile and before the red blinking light is turned on to capture the loop, what is the purpose, who will this help? Is there anything worthwhile in this quick snippet?

Too many "Hi.. this is Suzy Q or Jimbo telling you to list and sell, buy and trade with me blah blah". There is nothing beyond the look at me.. talking head for value. A buyer or seller is not getting anything from that use of video and the agent or broker looks like it was not thought out. Just a rushed, hurriedvideo done and uploaded which is not professional.

Video is the most powerful marketing weapon in the tool box IF used correctly Debb Janes EcoBroker and Bernie Stea JD !

Jun 14, 2019 07:01 AM #20
Ambassador
1,913,466
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great post as always Debb Janes EcoBroker and Bernie Stea JD video needs to be short and interesting  8K  pretty good 

Happy Friday -sorry I am a day late -graduation of my grandson from high school 

Jun 14, 2019 07:04 AM #21
Rainmaker
371,270
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for giving us this great example of a market update video, along with your commentary giving us pointers.

Jun 14, 2019 08:45 AM #22
Rainmaker
4,041,366
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, you are right, standing in front of a camera TALKING about the market doesn't do anything for me either.

Jun 14, 2019 09:58 AM #23
Rainmaker
3,778,610
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

I watched the video twice and I got antsy..I agree too much of Sean and definitely agreed with Ron and Alexandra Seigel about the shirt blending in the background and no call to action. It should have been 1 minute or less. I'll give him credit for getting out there and getting a video out..obviously many people viewed it..we can always strive to do a better job. Thank you for the constructive criticism on this video..helps us all.

Jun 15, 2019 05:56 AM #24
Rainmaker
665,342
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing this great information. We really enjoy the video ideas. I enjoyed his video and he is great at getting everything together. 

Jun 15, 2019 09:13 AM #25
Rainmaker
565,463
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Thanks for the great info. I'm working on getting my market reports into video too. I thought he did a great job of putting the information together for his market. I didn't get antsy, but I agree that a little less face time would have been good.

Jun 15, 2019 12:13 PM #26
Rainer
296,935
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Very good, keep it up! Quick and simple with important update... Congrats

Jun 15, 2019 12:51 PM #27
Ambassador
460,918
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

Thank you for the advice/suggestions.  Our attention spans continue to decrease.  It makes one wonder what the next, more efficient message will be...

Jun 17, 2019 01:06 PM #28
Rainmaker
3,101,340
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb,  I still have a long wait to go to get better and my videos.  I keep learning berom you.

 

Jun 18, 2019 08:39 AM #29
Rainmaker
1,006,061
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Good points Debb.  Good that Sean is doing videos, that are just over a minute. I guess if I lived in the area I might have stronger staying power to watch.

Jun 29, 2019 08:25 AM #30
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