How to Use Instagram for Real Estates Marketing:

Real Estate Agent

Once ago, Instagram was just known as a social media network for sharing photos and videos but today Instagram is one of the rapidly growing social media platforms for businesses purposes. It is one of most popular photo and video sharing social networking site. Instagram now has more than 30+ Million Business profiles with 1 Billion monthly active users.

Around 60+ million pictures are posted daily on Instagram having 1.6+ billion likes every day which is one of the reasons that it is the biggest social media network all over the world. One of the beauties of this platform is its engagement rate which is around 58 times higher than any other social media application that’s why many businessmen prefer Instagram for marketing their brand. Instagram can also be used for real estate’s marketing in order to market properties online through this amazing platform. To market your properties online, you need to have your real estate page on Instagram on which you can list your properties.

In this article, we would be discussing several real estate’s marketing strategies to market your properties on Instagram.

Why choose Instagram?

Why choosing Instagram for real estate marketing is a great choice? What would be the benefits you’ll receive on this platform? Following are some reasons for choosing Instagram as a marketing companion.
Free of Cost: Instagram is a great platform which is free to use for personal and business purposes too. However, it may charge you some bucks if you want to promote your business through Instagram Ads which is another great feature of Instagram.

Wealthy Users: Recent reports have shown that Instagram users are much richer than any other social media platform.

Real-Time Communications: You can easily connect with other people on Instagram and can monitor who likes and comments on your posts. It is the best platform to communicate with each other with its built-in messenger.
Engagement rate: One of the biggest reason for choosing this network is because of its engagement rate with the audience. The more will be engagement, the more sales you likely to generate.
Rank rapidly: If you want to rank your real estate business fast on Instagram, you can use real estate hashtags which would help you a lot in ranking.

How to Set-up Real Estate’s Business on Instagram?

Step #1: Create Real Estate Profile On Instagram:

Before starting everything, you must have a real estate profile on Instagram. So If you have already created, move to next step otherwise create an Instagram Account right now. Simply download the app from the store and create an account there in a simple and easy way.

Select Username: 

When creating an account, Instagram will ask you for a unique username for your business/brand.
Invite Your Family and Friends to follow you: 
After successful creation of the account, Instagram will ask you to invite your friends or family members to follow you. In order to invite people, you must have to connect your phone number or Facebook account to list your friends.

Step #2: Real Estate Branding:

The very next thing you need to do after creating a profile on Instagram for your Real Estate Business is to optimize your profile through the following ways:
Create an attractive Bio: Creating a bio that can attract your audience is another factor which helps you in generating engagement with the audience. An eye-catching bio would benefit you in various ways such as increasing your followers and generating more leads through the website link which must be inside your bio to drive Instagram traffic to your sales page. Your bio must contain the name of your business with some details, location of your business where it is located, and lastly a link of your website which should be accessible to everyone who visits your profile. 
Switch to Business Profile: When you create an account on Instagram, it is for personal use. Being a real estate marketer, you must have to convert your profile to business profile in order to get access to tons of exciting features for building a successful business. To switch to a business profile, simply go to setting, you’ll have an option of “Switch to Business profile” to convert into the business account.

Step #3: Post-High-Quality Content Consistently:

When should we post? What is the right time for posting on Instagram? Make a schedule of the day of Posting and always post at the right time which would surely help you gain double rate of engagements and more followers. Always upload high-quality images and videos and post regular content on Instagram. Your post should be appealing to the audience and should urge that audience to turn into a customer. You can also use Instagram Auto Liker tool to reach a new audience and get more engagements if you don’t have time for managing the account. Post at least 4 to 5 times a day at right times. Posting in excess at the same time is not good for your business and would become a cause of losing followers.

Step #4: Use Instagram Real Estate Hashtags:

Hashtags are probably one of the best ways to get high engagement rate as they let your post go in front of a large audience. The more are the hashtags, the more it would be better for the post to get more reach. However, you are only allowed to use 30 hashtags per post. Use only the hashtags that are related to your post.

Hashtags for Location: Being a real estate marketer, you must have to post your properties on Instagram with the hashtag of their location. Location Hashtags can rank you higher in that location. In this way, people living in that region would easily find out your property on Instagram.

Use your own Hashtags: If you don’t have a hashtag for your business, create your own branded hashtag that represents your business and don’t forget to use them in your posts.

Use Trending Hashtags: To rank even higher in any niche, then you use trending hashtags to get more organic reach and engagements from the audience.

Above are some guidelines and quick tips to use Instagram for Real Estate Marketing. Follow these guidelines and take your business to the next level as these are very essential for your business.


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John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Kate Steven thanks for the very good report about using Instagram for real estate marketing.

Jun 13, 2019 03:30 PM #1
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Kate Steven

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