French Style Real Estate: Equal Housing Opportunity Expressed!

By
Services for Real Estate Pros with Napa Consultants

We saw this poster several times on our walks throughout Paris.  This is a real estate ad.  The headline reads:

Who Owns France?

Chinese, Qataris (from Qatar), Americans,

Russians, Norwegians, Koreans... (more nationalities listed inside)

 

 

This is the French way of expressing Equal Housing Opportunity.  The side notes are about the real estate services available from tax exemption, to investments, etc. 

 

For us, it is a poignant expression of the world becoming a melting pot, and the affirmation that we all are citizens of the world.  We better find a way to get along!

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,272,375
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - thank you for sharing this poster.  And the translation speaks to our country too.  

Jun 13, 2019 02:56 PM #1
Rainmaker
4,358,969
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs we agree, and that is precisely why we took a photo of this.  A

Jun 13, 2019 04:12 PM #2
Ambassador
3,807,045
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- you have shown how we can find inspiration when we are open to it. I so agree with what you said. 

Jun 13, 2019 07:51 PM #3
Rainmaker
2,496,665
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I was thinking about how the world will be a hundred years from now.  There is so much global migration occurring.  I do hope the distinct cultures don't disappear.  I think they enrich our lives.  Different food, music, art, etc.

Jun 14, 2019 01:20 AM #4
Rainmaker
2,856,211
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

As I was reading this I thought, how many people for a host of different nationalities own an American Dream.  

Jun 14, 2019 01:22 AM #5
Rainmaker
3,017,451
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Alexandra... I suspect we could apply this message to the USA, as well. Very clever approach.

Jun 14, 2019 04:52 AM #6
Rainmaker
4,358,969
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I thought this was wonderful marketing without all the legalese and gobbledygook that we are subjected here with in the US.  It does apply to our country big time.  There was something poignant about the message. A

Jun 14, 2019 08:58 AM #7
Rainmaker
4,358,969
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray So true, and they enrich us all, and add to the mix a wonderful experience.  A

Jun 14, 2019 08:59 AM #8
Rainmaker
4,358,969
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat we agree with you.  I think that differentiating ourselves is a human impulse, and like you I hope it continues...unless we all become robots as ome have predicted.  A

Jun 14, 2019 09:00 AM #9
Rainmaker
3,545,789
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Alexandra. I like this idea too. That said we all know most in the world struggle just to survive.

Jun 14, 2019 09:41 AM #10
Ambassador
1,822,821
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting way to express the concept...and I too hope we keep some cultural differences...it's going to be a bland world if we are all a homogenized blur. 

Jun 15, 2019 06:38 AM #11
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Ron and Alexandra Seigel

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