How do you connect with prospects to create customers?
If you’re successful in real estate, you don’t have only one answer to this question. You already know that you need to meet people where they are, and you also know that people spend time in multiple places both online and in daily life.
The more often someone sees your marketing message, the more they will internalize that you are a successful and reputable professional. That brand recognition will go a long way when they decide to buy or sell a home.
There are two keys to setting up a successful multi-channel marketing strategy – consistency and meeting clients where they are. Here’s how to do it!
Take a Three-Pronged Approach
When we talk about multiple channels, we don’t necessarily mean that you need to be on every social media platform and every live event and every… well, everything.
That will burn you out and you will definitely not be consistent!
Instead, take a three-pronged approach. Meet people where they are in:
- The online world
- Their mailbox
- Regular daily life
When you hit each of these three areas, you’ll be very visible to your prospective customers. And you don’t have to do everything in each arena – just do something in each one!
As an example, you can use Facebook outreach and marketing, farming postcards, and sponsorship of local events to connect with your prospects. That gives you all three prongs but it’s not so overwhelming that you can’t keep up.
Or, you could do email marketing, seasonal postcards, and pop-bys to follow up on the mailings. Again, it’s very doable but it gives you excellent visibility.
The biggest reason that your marketing isn’t working is that you aren’t consistent. You have to show up regularly or you’ll never make an impression in today’s incredibly noisy world.
Because of this, it’s absolutely essential to start small. Pick just one of each of the three marketing areas above. Once you’re doing well with those, you can add more.
For online marketing, consider one social media platform, or create and promote a blog, or work on email marketing.
For mailings, consider doing monthly farming postcards, or seasonal and holiday postcards every two months.
For in-person outreach you can do pop-bys, local events, hold events at your office, or even do cold calling if it works well for you.
The most important part is to choose things you know you can do consistently over time.
Don’t Stop During Busy Seasons
Finally, the last step is to keep your marketing going even when you’re really busy. Yes, it seems like the last thing you need is one more lead to follow up on, but keep the long game in mind. Remember, you want business year-round. That means you need to market year-round!
If the busy season makes it hard for you, focus on monthly outreach instead of being more frequent. You can step things up in the off-season, but even during busy times you can send one postcard a month, get out in your community once a month, and send an email twice a month.
If you’d like help, we’re here for you. When you order your print marketing through PrinterBees, we can work with you to make sure they are mailed on time, every time. That takes a big responsibility off your plate and helps ensure your marketing doesn’t take time off.
So, what are you focused on in each of the three core marketing areas this year? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.