Loyal customers help you to grow. They not only keep coming back to your business to give you a steady revenue, but they also spread the word to others about your business, thereby increasing your bottom-line in a big way. And the best part is you spend no extra money for these word-of-mouth references.
According to a report by Forrester, acquiring a new customer is five times costlier than retaining an existing customer and a 5% increase in customer retention rate can increase your profits anywhere from 25% to 95%. These numbers alone show the importance of customer loyalty. So, let's look at a few marketing tips that'll help you achieve this.
Customer service is the top priority
Regardless of the nature of your business, customers are your king and this means, providing great quality service to them is your top priority. Interact with your customers in a pleasing manner and help them to find the things they want not just in the store, but on social media as well.
Respond to your customers' doubts, concerns, or questions within a few minutes, so they feel connected with your business. Ideally, customer loyalty levels go up when you respond within an average time of 30 minutes.
Proactively engage with your customers
Never wait for your customers to reach out to you for something. When you proactively engage with your customers, you not only earn their goodwill but also more revenue. There is a myriad of ways to engage with them such as ringless voicemail that sends a message directly to their phone, GPS-based suggestions where your customer knows about the latest discounts as they pass through your store, a virtual reality view of your products and how it can benefit them, and so much more. Your imagination is the limit when it comes to choosing different ways to keep your customers interested in what you have to offer.
Keep giving rewards often
Everyone likes to get free money or rewards and that's one way to keep your customers happy. Many companies have a customer loyalty rewards points system where every purchase is noted and after they spend a certain amount of money in your store, they get something in return. This can be a cash back, a surprise gift item, discounts, or even exclusive offers.
Make them feel important and they will appreciate your efforts and in turn, will reward you with more shopping.
Convenience should be the key
In today's busy world, everyone likes convenience as it gives them some time to relax. The more conveniences you offer, the more chances for your customer to stick around with your business. These conveniences can be in the form of free delivery, easy checkout process, strategic placement of items that'll make it easy for them to find what they want, quick response to questions, and more. Every time, think of the customer and how you can make life easy for them. The rest will fall in place automatically.
Thus, these are some marketing tips that'll increase your customer loyalty.