With so many changes to the industry, theories of the zillowpacalypse are more plentiful. With so many websites now bypassing the agent, real estate agents have reason to be paranoid of what direction the industry will take 10 years from now.
Here are 5 Reasons Why Agents Will Be Needed in the Future
1. Good Agents Can Adapt
Remember when MLS books came out? And what about now with real estate websites offering IDX search capabilities. Smart agents are using it as a tool to assist their clients. Don’t be like Blockbuster, be like Netflix.
2. Home Buying and Selling is Emotional
If you put the power of home buying and selling into the hands of the consumer, they will make a few bad decisions. Even now with FSBOs, they often leave money on the table because of their pride. A real estate agent is neutral and can make the best decisions for their clients.
3. Real Estate is a Relationship Business
The experience you give to your clients is what keeps them coming back. The human connection you create is why they like you as a person, and thus will use you as their agent. This is the reason for most agents’ success.
4. Virtual Showings are a Logiistical Nightmare
It will only take one mistake to scare people away. A data breach, burglary, vandalism, etc is very possible in the future if agent-less showings become the norm.
5. There will ALWAYS be real estate agents
We still have car sales people. It can be argued that buying a car requires less research than buying a home. Real estate agents will always be experts on the local market regardless of where the industry takes us.
Learn to adapt, and you will always stay in business!
For quality tips and tricks on real estate marketing using today's technology, visit the Z57 blog!