Mobile technology is changing the real estate landscape, and it’s crucial that you don’t get left behind. We all know that this is true on some level. If you’re an industry veteran, think back to how you did your job 15 years ago, in the pre-smartphone era. You can probably name 5 or 10 ways you’re already doing real estate differently thanks to the smartphone in your pocket.
Mobile tech continues to evolve, however. That’s why it’s crucial for real estate professionals to keep up to date on the ways that mobile tech is changing real estate. Here are 5 ways that are happening that you need to know about.
1. Mobile Tech Has Changed How People Shop for Homes
Websites like Zillow and Trulia have already changed how your clients look for homes, and you’ve probably gotten used to that by now. You know the limitations of those tools, and buyer’s agents know how to leverage access to MLS and a variety of better tools into listings that clients won’t find on their own.
Mobile tech changes the game even further. It’s not unheard of for clients to have a Zillow listing open on their phones while physically viewing the home. If you’re bluffing about details, they’ll know. Clients have access to all that data wherever they are, even during showings.
2. Smartphones Give Real Estate Professionals Many Tools
Your own smartphone gives you so many tools that change the game. You’re probably already using some of these, but double-check this list and see if there’s anything here you haven’t considered yet.
- Mobile access to real estate web apps like MLS and any company-specific utilities you have
- High-quality photo and video camera
- Ability to instantly send photos, videos, emails, or texts to clients and others
- Mapping and GPS software to get you from listing to listing without getting lost
- A voice recorder app for those moments where you can’t take the time to write stuff down
In addition to these tools, you can also reach clients and others (or be reached by them) just about anytime, anywhere — by phone, text, or email. What a change from 15 years ago!
3. Wireless Printers Can Change the Game, Too
As great as digital tech is, the real estate industry isn’t going paperless anytime soon. You’re no longer shackled to the office for your printing needs, though. Pick up a small form factor wireless or Bluetooth printer and keep it in your vehicle. If your vehicle has an electrical outlet, you can print documents to your wireless printer straight from your phone or tablet — while sitting in the driveway of a listing!
4. Save Your Sanity Using Digital Calendars and Scheduling
If your real estate appointments are stored in Google Calendar, sync your Google calendar to your smartphone and receive regular reminders about upcoming appointments. Other industry-specific applications are available that can assist with scheduling and reminders. The good ones will pull in contact and location data for your appointments. If one is running late, you can quickly notify the next one of your revised timetable and your ETA.
5. Embrace Your Customers’ Expectations of Data Deluge
Today’s consumers are obsessed with data, and they expect to have access to it all, instantly. That’s where the appeal of services like Zillow and Trulia come in: they give the consumer a feeling of control and empowerment.
As real estate professionals, it’s easy to be frustrated by the modern consumer’s obsession with data and instant access, but being frustrated doesn’t change reality. The smart move is to embrace your customers’ expectations and meet (or even exceed) them. The same developments that have caused your clients to have these expectations allow you as the professional to meet them. They have more access to real estate data than ever before, but so do you. Share what you find with them — even details you might think they don’t need to know. Chances are good that your oversharing will impress, not annoy, many of your clients.
Mobile tech is transforming the real estate industry in ways both small and large. As a real estate professional, you have probably already benefited from mobile tech. There’s always room to grow, though. Leverage these 5 ways that mobile tech is changing real estate into increased successes for you and your team.