How much is staging worth

Home Stager with Stage-Show-Sell

I'm a little behind in my reading. A very intersting article (this is linked) came out last month on what's our staging is worth.

The stats are a little old and still interesting reading.

There was a link in the article about posting it to a blog !!  I couldn't figure it out :-)

Should you hire a pro -- and how much should you spend?

Now that you know some of the work and thought that goes into staging, perhaps you're considering hiring a professional stager instead. Professionals can offer a variety of levels of service, from consultations to full-service stagings in which contractors are arranged to make home repairs and rental furniture is brought in.

There's no industrywide accreditation process. However, several organizations -- including the International Association of Home Staging Professionals and the Interior Arrangement and Design Association -- offer staging certifications.

Costs can vary depending on services and the part of the country. Buffalo-based Dana charges $130 for a walk-through consultation on a house. For hands-on work thereafter, she charges $69 per hour. To rent furniture and accessories that she provides costs roughly $700 per month per house. Dallas-based Pinnell, who will visit a home, take photos, then return with a 35- to 55-page report, charges $350 to $550 for that consultation. Staging is extra. To stage an empty home, Pinnell usually charges 1% to 1.5% of the list price, including three months of furniture and accessories rental.

A general rule of thumb: According to the National Association of Realtors, the best return on a homeowner's investment for staging is when between 1% and 3% of the home's asking price is spent on staging, which typically gets a return of 8% to 10%.

One last twist to keep in mind: Sometimes real-estate agents will pay for staging in order to sell a home faster and for more money. Sometimes they'll split the cost with a seller. And sometimes they will reimburse a seller for the cost of a staging. Ask your agent what his policy is before taking on the cost yourself.

Now start your decluttering. And be ruthless.


Beautiful home worth $12,500  link to article

When speed is of the essence

Listings with the words "beautiful" or "gorgeous" sold 15% faster. "Landscaping" in a listing hastened a sale by 20%. Describing a property as in "move-in condition" quickened the sale by 12%. Calling a home a "handyman special" cut sale time by half (researchers excluded listings that used the term to describe a workshop or hobby area).

Other familiar jargon, such as "must see" or "vacant," or including the information that a seller was moving, had virtually no effect on the time before a sale.

The kiss of death appears to be language that reeks of desperation -- words such as "motivated" and "must sell." These slowed sales by 30%. The term "ranch" house slowed sales by 10%. Properties described as rentals (income-producing) took 60% longer to sell.



Virginia Stageing Michigan

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Stage-Show-Sell, offers affordable home staging solutions in the Birmingham - Bloomfield and surrounding areas in getting your home ready for the market. We service both home sellers and realtors. We have the experience, our own rental furniture and accessories to stage many homes. We specialize in Estate work. The house can be put into our hands for the whole process of getting the house on the market



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Christine L
Property Cupid, LLC - Chandler, AZ

So far, I've been staging my own listings with the help of the Seller.  I talk to my clients about the value of staging and show them the differences (before and after) on my laptop.  That usually helps them to 'get' it.  If a seller is going to move out of the home, I make an appointment to go through the home and tag items I would like them to leave for staging purposes.  I have taken sellers to the local Target or Mervyn's Department stores and we've chosen kitchen and bath staging items together.  My female clients really enjoy this outing and are happy to pick out items they will use later in their new homes.  (They pay for the items and I guide the purchases) With staging, I've found that less is more.  Just a hint of what the room could be is enough for most buyers.  I do not try to create a Model Home, just the whif of one.

Jun 05, 2008 08:32 AM #1
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Virginia: I would thank my lucky stars if I were able to get 3% of the list price for staging. Even 2% is out of reach for most projects in my area. But keep beating this drum. It is very valuable information to be included in our marketing. Thanks.

Jun 05, 2008 01:56 PM #2
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