Branding Moments: The Art of French Marketing!

By
Services for Real Estate Pros with Napa Consultants

The picture above is one of the display windows in a wine and liquor store called Lavinia.  We were drawn into the store by the window.  There was something ethereal about its look, and we wanted to know more. It turns out that Perrier Jouet has crafted  its first Blanc de Blancs Champagne. 

 

Blanc de Blancs (white of white) means that this champagne is made entirely from Chardonnay (white) grapes.  Perrier Jouet's slogan, "L'Art de Reveler La Nature" means in English, "The Art of Revealing Nature," which was the intent of the winemaker in making his first Blanc de Blancs.  The window communicated to us that vision of heavenly taste of nature with three subtle shades of green, white and gold...

 

As did the words of this Champagne critic:

The style enshrines the P-J philosophy of chardonnay-driven freshness and primary fruit. It’s a wine of tremendous vitality and impact. With a very light straw-yellow colour, it summons green apple and savoury dried herb aromas, with a light bready overtone. The palate is tightly structured and lively, with wonderful acidity and line.

 

And yes, it made us want to buy a bottle!  I have no doubts we will soon for a celebration or as a gift. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,056,374
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI Alexandra... we were married late afternoon at The American Church in Paris on the Quai d'Orsay in the seventh and had an evening reception at Le Pre Catelan in the Bois. Then the party moved to our aparment on Henri Martin and all I remember is one of our friends going out at midnight to buy more champagne!

Jun 20, 2019 08:19 AM #12
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I do remember Le Pre Catalan having had eaten there years ago.  Claude Lelouch filmed a scene there in one of our favorite movies, Le Chat et La Souris, that was so well done.  He would deliberately create a situation that the actors were not aware of as part of the script.  And would record their perfect natural reactions to it...A

Jun 20, 2019 08:25 AM #13
Ambassador
3,839,857
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- of all of the window displays that you share with us, this one has to be one of my favorites. I am not a huge drinker of adult beverages (I am not a small one either,) but I do love champagne!

Jun 20, 2019 10:57 AM #14
Rainmaker
3,303,999
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - definitely an inviting display - it obviously worked. Let us know if you approve once that opportunity presents itself. 

Jun 20, 2019 11:06 AM #15
Rainmaker
1,387,237
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

This particular Champagne is pretty good...but I love the design of the bottle so much I occasionally buy it.

Jun 20, 2019 11:19 AM #16
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® I am looking forward to trying this particular one, I have had their regular one.  When we were in France, we become fond of a small Champagne House that I am hoping our friend Jane can get us in her store.  A

Jun 20, 2019 02:27 PM #17
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty I have not see this particular bottle release here, and I agree that the other one is pretty good.  A

Jun 20, 2019 02:28 PM #18
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs I will have to see if our friend Jane can get it for us.  Otherwise I will call Wally's in LA to see if they have it.  A

Jun 20, 2019 02:29 PM #19
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I love champagne.  There is a small producer in France whose Champagne we really like, I am hoping that our friend Jane in Carpinteria can get for us...and I intend to write about it.  A

Jun 20, 2019 02:30 PM #20
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro good call on color, green grapes, summer colors, refreshing, etc.  Great colors to evoke all those good feelings.  A

Jun 20, 2019 02:32 PM #21
Rainmaker
2,517,431
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I agree with you about that window, Alexandra.  There is a combination etherial-whimsical feel to it.  I especially like the white flowers near their brand name on the window.

Jun 20, 2019 03:50 PM #22
Rainmaker
2,517,431
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Jun 20, 2019 03:52 PM #23
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat thank you for the feature.  The white flowers are part of their brand signature on their usual green bottles, and is a reminder of Art Nouveau which was a strong movement in France from 1880-1910.  A

Jun 20, 2019 03:56 PM #24
Ambassador
3,966,893
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

That window would have drawn me in immediately. Was the interior equally as appealing? I assume so.

Jeff

Jun 20, 2019 08:35 PM #25
Ambassador
1,836,462
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Oh my, that window and marketing is so appealing. Can't wait to hear your thoughts. 

Jun 22, 2019 08:13 AM #26
Rainmaker
510,132
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Proper marketing works!  Its about selling a feeling, a mood, creating desire...all points made in this example!

Jun 22, 2019 10:53 AM #27
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I have not seen bottle around here, I may have to call Beverly Hills and stop in the store there.

Jun 22, 2019 11:25 AM #28
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary Hutchison, SRES, ABR Thank you for your comment, that was the intent of this store, and they have an incredible selection of world wines, including California wines.  A

Jun 22, 2019 11:26 AM #29
Rainmaker
4,403,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS The store is fabulous, I will writing about their unique positioning in the market place...and I am hoping to find this champagne somewhere near by.  A

Jun 22, 2019 11:27 AM #30
Rainer
265,727
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

great lessons here. Visually appealing window and bottle, plus well written copy all made up for a good experience. Thanks for sharing. 

Jul 21, 2019 08:35 AM #31
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