I recently read that some people fear public speaking more than death itself. I can certainly understand that it can be scary! We want to be liked and accepted by those we interact with, and we feel like speaking before a group – or even just being honest on social media – can threaten that.
Despite what you may think, I struggled with being open as well, until I read Big Magic by Elizabeth Gilbert. That book opened my mind to what might be possible.
How did I start? I started sharing my art. But I also started to do live videos!
It can be a real challenge to show up on video. I know. But it makes a HUGE difference in your real estate marketing.
People Love Video
People absolutely love to see video. Not only do you not quite know what’s coming next, but a video combines imagery, sound, and a personal connection through non-verbal communication.
Our minds can process imagery 60,000 times faster than text. A quick two-minute video can tell people volumes more than pages and pages of text.
Video also grabs attention. If people see a video, more than half of them will watch it before they read any text on the page.
As you can see, creating video is a great way to connect with your audience. No matter who your prospects are, you’ll do far better when you use video.
Video is a Key Part of a Marketing Mix
The one best type of marketing is… using more than one type of marketing! You definitely want to use print marketing to build your brand. There’s less competition in the mailbox than ever as people abandon traditional marketing for online tools.
At the same time, you can’t ignore online tools yourself. You want to mix your farming postcards with social media, email marketing, and turning your website into a destination with a blog or community page.
How do you stand out on social media, on your website, or even in your email marketing? By using video!
When you incorporate video into these platforms, you’ll give your prospects a way to get to know you “face to face” without meeting people individually. It will build trust and help you stand out compared to other agents in your area.
Use Video to Market Your Listings Too!
Video doesn’t have to just be a way you market your business… you can use it to market your listings as well. Feel unsafe holding a traditional open house, or feel like it’s a bit of a waste of time? Consider doing a virtual open house with a live video tour instead.
You can use Facebook Live to give a simple tour of the listed home. People who view the video can ask questions live. You can respond in the moment and highlight specific features of the home. As people view the replay – after all you don’t have to stay open for hours to get thousands of visitors – you can answer questions in the comments.
You can reach a lot more people and spend a lot less time in the home by using video to showcase the listing. It’s a great way to not only save time and money but to stay safer as well.
How Will You Use Video in Your Business?
The idea of getting in front of a camera on a regular basis can seem impossible if the thought of public speaking terrifies you. Don’t worry, you don’t have to do everything at once.
Instead, do what I did. Start small. Try a Facebook Live on your personal page. Share about your pet, or talk about why you became a Realtor®. Gradually build it up as you get comfortable until using video becomes second nature!
What will you do with video in your business? How will you include it in your marketing mix? I’d love to know – share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.