Like Debe, I love learning. I admire her willingness to explore this prolem with a client and search for a solution that will not only help future clients make the right choice first, but also increase and improve her business.
The only true harbinger of future success is past success with trusted resources.
Lesson for the Week - 23JUN19
Will Hamm asked in the Q&A tonight, what the most important lesson we learned this week was. Thankfully I'm not in the grave yet so, learning is something that I continue to do each and every day. I remember my grandfather saying that is the key to success - keeping the mind active by taking every educational opportunity available to us. Never stop learning.
Faced with an issue that has plagued my business over the past 18 months, I asked my client if we could have a thoughtful conversation about a 'fix' for this issue. She agreed and I am confident her idea will work!
You see, my clients using a particular bank have been disappointed and left rushing to alternative financing options at least 5 times in the 12-18 months. My current client, who the bank recently let down, is a dear repeat client helped me develop an approach to have clients avoid this particular bank.
She has agreed to write a note/letter/testimonial, encouraging buyers take my advice about preferred lenders. More importantly, the last 3 of these issues I had with this particular bank, I actually specified to all three clients that I could assure them with at least a 90% confidence, that they would not Close on time, IF they Closed at all on a mortgage with this company. She, as the others, had a personal connection with someone at the bank and assured ME that they would Close on time.
She insisted that since she knew this lender, the lender (loan officer) would get the job done and "soon, she will become one of your preferred lenders!" Well, let's just say, that didn't happen!! I needed to figure out how to convince other clients not to ignore my recommendations and being the savvy businesswoman she is, she suggested writing the 'note/testimonial' for me to share with future clients.
Because my 'solution' to this problem was obviously not doing the job (convincing buyers NOT to use this bank!), she provided me a new solution to a problem that is common to our profession that I hadn't thought of before. Not only that but, I am going to remind her to share in her letter that her interest rate is actually better with the new lender than the bank she insisted on using!
That's one of many lessons this week. What lesson did you learn this week?
© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | Lesson for the Week - 23JUN19
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