Urgency Without A Gun To The Buyer's Head | Coming Soon & Open House
Barbara outlines a marketing plan here that makes good sense. Unlike the deceptive plan used by the agent in Scott's post, this one gives everyone a fair and equal chance.
Leave it to Barbara to come up with something this good. She's a master marketer.
After reading Scott Godzyk’s well deserved featured post, I want to share my thoughts on the topic of the “Coming Soon” listing. We are listing agents, and that’s our focus in real estate. I market for listings.
All of our listings do not qualify for a “coming soon” rider on the For Sale Post. We do not submit the listing into MLS until it’s active.
The purpose of OUR listing having a “coming soon” rider is to alert buyers and their buyer agents to begin their due diligence, if the property is appealing. We never exceed 7 days of coming soon, and more often than not, only 4 or 5 days.
That time frame allows buyers and their agents to visit the town hall; secure a copy of the tax bill; visit the water/sewer dept; drive around the neighborhood and speak with neighbors. The neighbors will all know the property will be on the market soon, because we do have a for sale sign in front.
On the flip side of “coming soon” listings, one needs to stand firm with not allowing showings. We have had agents deliver offers with no contingencies. Our sellers never accept an offer until every inch of the property has been seen by the buyer and the buyer’s agent.
For us, the “coming soon” period of “marketing” is to the advantage of the buyer agents who are ready to jump on the listing. Everyone has the same time period for collecting information.
I market on my Facebook Personal and Business pages; our team website; and ActiveRain. If anyone locally is searching for a home that’s similar to the subject property, they’ll see it or hear about it from someone.
Of course, all “coming soon” listings are priced properly, or I won’t go through the steps of marketing the listing as “coming soon.” Once we submit the property into MLS, we want to give buyers and buyer agents who were not aware of the “coming soo” status time to do their research.
The listing is submitted on a Friday and showing begin at the Open House Event on Sunday. That gives EVERYONE one business day and one additional day before the Open House.
Timing is important. Again, our sole purpose is to market the listing properly and secure the best price with terms and conditions that are reasonable to the seller. No one has a gun to his/her head. Everyone has ample time to properly prepare to make an offer at the Open House.
No one is allowed in the home until the beginning of the Open House; no offers are accepted unless the buyer sees the property; and no other games are played.
We sell most of our listings in this manner. Agents in the town trust us, and there has never been a reason for anyone to question our ethics.
Everything we do is focused on the best methods of representing the seller. It’s all about the seller, and if all agents kept THAT thought in mind, there would never be an issue with “coming soon” and/or showings beginning at the open house.
Sellers like that type of marketing and appreciate the fact that we offer it. Buyer agents appreciate the addition timeframe to prepare their buyer and secure the pertinent information so the buyer can read it and digest it.
There’s always an urgency, but we attempt to relieve as much pressure as possible.
Marketing Agent for The Todaro Team
308 W. Central St...suite E
Franklin, MA 02038
Exclusive Marketing Agent for The Todaro Team
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