The best time to start marketing for an event or holiday is BEFORE the event or holiday. Don't wait til last minute to send out marketing materials that can lead to new business!
Here are a Few Independence Day Marketing Ideas for Real Estate Agents:
Interact on Social Media
There is a wide community of people online that are sharing their experiences in your local neighborhood. The goal of social media shouldn't be to grow your followers or increase your likes - it should be to contribute to the conversation that the community is having. The chatter is lively during the summer. You can also start conversations yourself using this free Facebook content calendar.
Host a Client BBQ
The 4th of July is a great excuse to throw a client appreciation event. The more you keep in touch with your past clients past the point of sale, the more likely they are to recommend you to their friends and family.
Send a Quick Text Message
If you haven't been keeping in touch with past clients like you should, a text message out of the blue can quickly change that. Sending a quick "Happy 4th of July!" can lead to a "thanks! you too!" which can lead to a "how have you and your family been?" which opens up a full conversation. A quick text message can open up many doors for referrals and repeat busines.
Email 4th of July Cards
You can design your own branded 4th of July graphics to email to your database for next week. An email can also lead to a conversation. If you don't have your own branded cards, you can download a free set here. You should be regularly emailing your leads. And you should touch base with your clients frequently enough that they don't forget about you.
What about YOU? Are you doing anything special for the 4th of July?